• How to Make the Most of the Festive Season with Google Ads

    Attribution models

    Lemme let you in on something I get asked about a lot…Promotions.  Specifically: “What’s the best way to run promotions in your Google Ads account?” If the thought of having to create a new campaign every time a seasonal holiday or sale comes up is keeping you up at night, fret not! There are heaps […]

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  • Google Trends – WTF is DDA Attribution?

    Attribution models

    Google have made the decision to make Data Driven Attribution (DDA) their default model for all new conversion actions. Attribution has always been a murky topic, particularly since different platforms use different models (hello reporting discrepancies!). Here’s our hot take on this recent update:  What’s changing? All new conversion actions will default to the DDA model (previously, it has defaulted […]

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  • Student Spotlight – Jo Kanaris from The Elevatory

    Student Feature - Jo Kanaris

    Meet Jo, a Profitable Promotion alumni and resident tech nerd at The Elevatory. As Operations Manager & Coach led by Founder Anna Jonak, she is dedicated to providing exceptional client service. We are delighted to feature her in this month’s Student Spotlight, and know you’ll find her biz as interesting as we did! You can […]

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