‘I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren’t going to work for them, either now or maybe ever.’

In today’s episode Kaity is joined by Eliza Ludwig, Wealth Coach for Business Owners.

Eliza is a self-labelled ‘urban hippie’ and loves helping others that are financially stuck. Eventually she decided she needed to do what she felt called to do and after a few ebbs and flows, The Flow Society came into being. She’s never looked back.  Eliza now lives in Sydney’s Inner West with her husband, daughter, son and rescue pup. She loves baking, weights and watches every DIY show on offer – obsessed! She indulges her other passions – maths, organising and helping people, every day through The Flow Society and for that she feels very grateful.

Let’s jump in! 


  • What are some of the hesitations business owners have about wealth coaching
  • How Eliza got into wealth coaching
  • Looking at your worth & time through the lens of your values
  • What we might be overlooking when it comes to charging for our services/products
  • Building in good money habits
  • Charging hourly vs package pricing


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