“PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you’re good but others saying that you’re good.”

In today’s episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry.

Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners, creatives, start-ups and entrepreneurs who are ready to grow their business through the media. Emma has a one-year old little girl called Lizzie and lives with her husband, Michael, on the beautiful Mornington Peninsula.

Let’s jump in! 


  • What’s the difference between marketing and PR
  • What benefits can PR have for small businesses
  • How to find your angle for a story pitch
  • How the pitching process works
  • Doing your research and the importance of a good subject line
  • Being strategic and targeted with your approach
  • Paid PR vs organic PR
  • Ways to work with Emma


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