Headshot of Kaity Griffin, Google Ads specialist

Hi, I’m Kaity Griffin

I’m a Google Ads Specialist. And I have a love/hate relationship with Google Ads

I love that Google Ads gives businesses a way to get in front of customers who are actively looking for what they sell with speed, ease and accuracy.

I love that I’ve been able to successfully use Google Ads to create serious profits for my own e-commerce business— and that as a Google Ads specialist I’ve been able to recreate those results over and over again for top-notch clients like Showpo, Swimwear Galore and Brian Tracy.

I love reading the numbers, tapping into the tech and watching the profits consistently roll in.

And most of all, I love teaching others. Taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. And the excitement we share as they learn and the spark in their eyes when they finally get it. These are by far the best bits of being a Google Ads specialist.

But I hate when small business owners are taken for a ride by ad managers who make big promises and don’t deliver. Agencies that spruik their skills at increasing traffic but can’t convert that traffic into actual sales for their clients. Digital marketers that don’t communicate what they’re doing with their client’s money or why. And ads that are full of toxic messaging and unethical tactics just to get the sale.

And I hate that good, purpose-driven businesses and marketers who could make a genuine impact with Google Ads feel locked out by complex tech jargon and confusing advice.

(Not to mention how hard it is to get some helpful advice from Google support or successfully dodge calls from account representatives, but I digress…)

So, I’ve set out to create something better.

$25 million in revenue

Achieved for our bespoke Google Ads management clients in 2021 alone.


Have graduated from a Kaity Griffin course since 2019.

Top 3% Google Premier Partner

Recognised by Google in the top 3% of digital agencies when it comes to client growth, client retention, results-focused ad spend and annual ad spend.

Here at Kaity Griffin HQ I work with my team to change the digital marketing industry for the better.

We help businesses, marketers and agency teams who care about what they deliver and the impact they make. And we work with people who share our values—so we can create a ripple effect, together

What are those values, you ask?

No BS Google Ads Specialists

We say what we mean and mean what we say.

We’re honest about what we can and can’t achieve. No exaggerated claims, no overpromising, no manipulative sales tactics and no beating around the bush. You can always trust our training, our services, our work and our word.

Friendly bunch

We care as much about people as we do about numbers.

We don’t just teach, we don’t just manage ads and we don’t just spit out results. We support, guide, engage and encourage. We treat people with respect, kindness and friendliness no matter who they are or what they need help with.

Do it better

We do things the right way even if it’s the hard way.

We want to solve problems, create better outcomes and raise the bar for ourselves and our industry. We’re always looking for new ways and new solutions and we love learning as much as we love teaching.

Have you met a Google Ads specialist like that before?

Meet the team

Kaity Griffin Google Ads specialist headshot


Founder + Head Google Ads Trainer

Founder of the Google Ads specialist agency kaitygriffin.com— Kaity teaches digital marketers, agency teams and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.

A leader in the Google Ads space, Kaity is Google certified marketer and has a marketing degree. Since falling in love with the numbers, strategy and systems behind Google Ads she has pointed her ambition and drive towards helping other brands and marketers harness the power of ads to grow their own businesses.

At kaitygriffin.com she has created the most comprehensive, practical, helpful and enjoyable Google Ads training, courses and offers on the market. And she spends her days staying up to date with the evolving technology, best practices and innovative techniques to help marketers and agencies get the most out of everything that Google Ads can offer.

When she’s not knee-deep in ads land or geeking out on spreadsheets, you can find her being a personal servant to three delightful kids. She’s a hopeless homebody with no desire to travel or do anything but be with family, drink kombucha, listen to a pop culture podcast or relax to a soothing episode of Real Housewives. And a final fun fact? The only cheese she will eat is halloumi, don’t be at her with recommendations, she’s tried (and hated) them all.

Hannah Jones of Google Ads Specialist agency Kaity Griffin


Senior Digital Marketing Specialist

Hannah joined Team Kaity in 2021 as a former Profitable Promotion student.

Hannah brings over a decade of digital marketing experience to Team Kaity. She’s a whiz with the tech and automation, a master at implementing systems and she gets a real kick out of driving profitable results for clients and students.

Inside Profitable Promotion, Hannah heads up Facebook support busily guiding the next gen of Google Ads specialists, and you’ll also see her friendly face on most student support calls.

When she’s not spouting the benefits of Google Ads to anyone that will listen, she’s hatching plans to build a commune with her best friends or doing make up with her two daughters.

Hannah Jones of Google Ads Specialist agency Kaity Griffin


Senior Google Ads Specialist

Lily is the newest member of team Kaity, but this isn’t her first rodeo! You see, she’s not just a regular team member; she’s a former Profitable Promotion student, meaning she knows exactly what it’s like to navigate the course from both sides.

Lily’s love affair with Google Ads started back in 2020, and since then, she’s been conquering the advertising world, working with both local and international brands. She’s got a real passion for teaching and is here to answer all of your Google Ads woes inside the Facebook group.

When she’s not showing Google Ads who’s boss, she can be found at home, fuelling her creative side with a ton of caffeine, and sewing up a storm. Horror movies are her jam, and she’s an INFJ whose love language is words of affirmation (especially when they involve food, coffee, and, you guessed it, digital marketing!).

Hannah Jones of Google Ads Specialist agency Kaity Griffin


Support Specialist

Jermaine joined Team Kaity in April 2019 and plays a critical role in ensuring the business is running smoothly.

A true all-rounder, Jermaine doesn’t miss anything. She has a keen eye for detail, is a fantastic project manager, skilled digital marketer and is incredibly passionate about Google Ads.

Jermaine assists with data analysis, tech management, student support and curriculum production.

She’s our resident “Jane of all trades” – she’ll get stuck into anything we throw at her.

As a mum of 4 boys, Jermaine knows how to multi-task like a pro.

Her favourite things to do are singing, swimming and spending time with her family.

You’ve met the team, now it’s our turn to meet you