Google Ads Blog
Welcome to our Google Ads Blog – where we share short, sharp and succinct word-bites every month to inform, educate and inspire. Got a topic that you’d love us to cover? Send us a love note
3 Best Practices for Targeting Competitor Terms
The right way to target competitor brand terms While it's not generally our go-to strategy, targeting your competitors terms as keywords in Google Ads can be a smart way [...]
Performance Max Demographics: The New Google Ads Update We’ve Been Waiting For
Performance Max Demographics: The Google Ads Update We’ve Been Waiting For If you run Performance Max campaigns, there’s a new Google Ads feature you’ll want to pay attention to. Google [...]
Why You Should Never Pause Google Ads Campaigns
Why You Should Never Pause Google Ads Campaigns During Quiet Periods If you're taking a well-deserved break at the end of the year, it's tempting to pause your Google [...]
