Profitable Promotion


Profitable Promotion is a complete system teaching digital marketers and business owners advanced Google Ads strategies – regardless of your paid ads experience.

We’ll arm you with a repeatable framework to execute profitable ads time and time again with our time saving resources, step by step instructions and automation framework.

Join the waitlist to get notified when the doors are open – plus snag access to a “waitlist-only” bonus.

Headshot of Profitable Promotion teacher and Google Ads expert Kaity Griffin

“My account is still going so well. I have to turn it off at times as we just can’t keep up!”


Inside our leading Google Ads course, you’ll learn how to…

  • Expertly set up, structure and get results from your ads account (minus the tech headaches)
  • Choose profitable keywords designed to get in front of your perfect customer (and get them to click and enter their deets — their credit card deets, that is)
  • Develop a bulletproof optimisation strategy that sees your spending under an hour in your ads account each week (goodbye overwhelm 👋)
  • Understand the ins, outs and upside downs of Google Ads so you can achieve profitable results for your business — or your clients’ businesses — time and time again

AND you’ll get lifetime access to the course and any updates and upgrades so if the tech changes (and it will) you’ll always be able to keep your skills and knowledge fresh.

“This will be a course that I continue to come back to time and time again. “

The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding.

She explains everything in detail and in a way that makes sense so you know why you are doing it.

Then she shows you how to maintain your Google Ads with optimising, rather than just set up and leave to run on its own which is what I thought Google ads was initially.

This will be a course that I continue to come back to time and time again. Thank you for creating it!


“Profitable Promotion
is the gold standard.”

Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training.

The structure of the course is well thought out, and Kaity guides you step by step through the entire process.

The online support is also fantastic – Caitlin and Kaity never ceased to amaze me with the level of detail they provided in response to any questions asked.

I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!


Ready to see exactly what’s inside?

Google Ads Overview

Build a rock-solid Google Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.

Put an end to constant disappointment and Google Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.

In module one, you’ll learn:

  • The structure of a high converting Google Ads account so you don’t go sending money down the drain.
  • How to use my tried and true Google Ads calculator to crunch the all important numbers and empower you to understand the relationship between your website and your ads acount
  • An overview of the key Google Ads concepts – minus the confusing tech-speak

Plus these time saving resources:

  • Website review checklist to audit yours or your clients’ site to identify leaky holes
  • Metrics that Matter cheat sheet
  • Goal setting calculator to crunch the numbers

Full lesson breakdown:

  • Lesson 1 – Google Ads Roadmap
  • Lesson 2 – Getting to Know Google Ads
  • Lesson 2b – Getting to Know Google Ads
  • Lesson 3 – Structure of Search Campaigns
  • Lesson 4 – Structure of Shopping Campaigns
  • Lesson 5 – Structure of Remarketing Campaigns
  • Lesson 6 – Your Website
  • Lesson 7 – Marketing Funnel + Google Ads
  • Lesson 8 – Metrics that Matter
  • Lesson 9 – Conversion Overview
  • Lesson 10 – Attribution Models
  • Lesson 11 – Crunching the Numbers
  • Lesson 12 – Optimisation Overview
  • Lesson 13 – Google Ads Walkthrough

Connecting the Tech

Ugh. Tech. What a nightmare.

Let’s shine a light on the monster under the bed so you can actually see it’s just a pile of dusty old socks.

In this module we’ll walk you through how to exactly set up the (not scary anymore) techy bits and bobs to implement your profitable Google Ads strategy.

In module two, you’ll learn:

  • How to install Google Tag Manager
  • How to install remarketing code so you can get back in front of people that have visited your site, but not purchased
  • How to connect Google Merchant Centre with your site and set up a product feed so you can use shopping ads (a highly profitable campaign type for e-comm businesses)
  • Rinse and repeat tech setup systems for WordPress and Shopify

Plus these time saving resources:

  • “How to audit an existing ad account” video where I walk you through my account audit process if you’re taking on an existing account
  • An audience list template to set up remarketing lists quickly
  • Product feed templates

Full lesson breakdown:

  • Lesson 1a – How to Audit an Existing Ad Account
  • Lesson 1 – Tech Overview
  • Lesson 2 – Google Tag Manager
  • Lesson 3 – Remarketing
  • Lesson 4 – Google Merchant Centre
  • Lesson 5 – Dynamic Remarketing for Shopify
  • Lesson 6 – UTM Parameters

Conversion Tracking

Learn a quick n easy way to implement conversion tracking so you can make sure you’re getting data on the right things. This is hands down the most important part of ANY Google Ads account

In module three, you’ll learn:

  • How to set up dynamic conversion tracking so you can track precise revenue numbers
  • How to track people that make a phone call from one of your ads
  • How to setup tracking for people that submit forms on your site
  • Calendar and third party app tracking

Plus these time saving resources:

  • How to perform a conversion audit instructions so you’re setting up the right tracking from the get-go
  • Step by step tracking instructions for Shopify and WordPress, plus tracking solutions for other sites

Full lesson breakdown:

  • Performing a conversion audit
  • Setting up a purchase conversion with dynamic revenue values
  • Setting up calls from website
  • Setting up calls from ads
  • Tracking form fills
  • Tracking calendar bookings
  • Rinse and repeat conversion tracking for client managers

Search Campaigns

It’s time to build your account! You’ll be getting your hands dirty doing keyword research and setting up your search campaigns in the most efficient and effective way possible.

In module four, you’ll learn:

  • How to do keyword research to get your ad in front of your most profitable set of customers
  • How to use negative keywords to get the right eyes on your ads (so you stop wasting money)
  • How to set up you search campaigns using the best strategy and structure possible
  • How to implement brand, competitor and non brand search campaigns

Plus these time saving resources:

  • Keyword setup template to load your keywords in under a minute
  • My favourite keyword research tools
  • Ad copy templates to load your ads in a breeze
  • Negative keyword swipe file to prevent wasted money from the start
  • Google Ads Editor training videos
  • Editorial policy and copywriting best practice

Full lesson breakdown:

  • Lesson 1 – Deep Dive
  • Lesson 2 – Developing a Search Strategy
  • Lesson 3 – Keywords
  • Lesson 4 – Bidding and Budgeting
  • Lesson 5 – Setting up Search Campaigns
  • Lesson 6 – Writing & Uploading Ads
  • Lesson 7 – DSA Campaigns
  • Lesson 8 – Ad Extensions
  • Lesson 9 – Audiences
  • Lesson 10 – Negative Keywords
  • Lesson 11 – Local Search Ads
  • Lesson 12 – Campaign Review

Shopping Campaigns

If you’re an e-commerce business, you won’t want to miss this one.

I’ll teach you how to set up your shopping campaign, which are often the most profitable campaign type.

In module five, you’ll learn:

  • How to set up your shopping campaigns and bid on each product like it’s an individual profit centre
  • My advanced feed optimisation training to give you an edge over your competitors
  • Performance Max and traditional shopping campaign training (and when to use which campaign)
  • How to optimise product titles and images through a supplementary feed
  • How to organise and categorise your feed using custom labels for advanced campaign management
  • How to maintain a healthy GMC and avoid product disapprovals and account suspensions
  • How to leverage shopping promotions during peak promo periods

Full lesson breakdown:

  • Lesson 1 – Google Shopping Recap
  • Lesson 2 – Reviewing an Existing Shopping Setup
  • Lesson 3 – Creating a Healthy Feed + Feed Optimisation
  • Lesson 4 – Traditional Shopping Campaigns
  • Lesson 5 – Performance Max Campaigns
  • Lesson 6 – Shopping Promotions

Remarketing Campaigns

Get back in front of site visitors that haven’t converted (yet) with my segmented remarketing strategy.

In module six, you’ll learn:

  • The most effective way to set up your remarketing campaigns
  • How to segment your remarketing traffic and bid on people depending on their likelihood to buy – without gambling like a cowboy
  • How to design your own remarketing ads, minus the designer fee

Plus these time saving resources:

  • My remarketing grid spreadsheet
  • Ad best practices and common ad specs

Full lesson breakdown:

  • Lesson 1 – Creating a Remarketing Strategy
  • Lesson 2 – Setting Up Your Remarketing Campaign


AKA the key to transforming your ad account from ho-hum to a flat-chat money maker.

Setting up your ad account is half the battle (which you’ll conquer with the toolset above).

The real success comes when you commit to optimising your account weekly and tweaking your account based on real-time data – and not just throwing something against the wall and hoping that it’ll stick.

In module seven, you’ll learn:

  • The exact optimisation strategy we use with our private clients
  • Diagnosing what to optimise inside an ad account
  • Weekly, monthly and ad hoc optimisation tactics, and when to use them
  • When to switch to automated bid strategies to leverage Google’s machine learning

Plus these time saving resources:

  • How to set up a reporting dashboard for you or your client
  • An n-gram script to identify wasted spend
  • Adding new keywords template to continually build out a high converting ad account
  • Auto-rule template to create a safety net for your ad account
  • Shopping filter template to tweak your product bids
  • Broken link script to identify 404 pages

Full lesson breakdown:

  • Lesson 1 – All About Optimising
  • Lesson 2 – Overview of Reporting
  • Lesson 3 – Account Optimisations
  • Lesson 4 – Non Brand Search Optimisations
  • Lesson 5 – Brand Campaign Optimisations
  • Lesson 6 – DSA Optimisations
  • Lesson 7 – Shopping Campaign Optimisations
  • Lesson 8 – Remarketing Campaign Optimisations
  • Lesson 9 – Performance Max Optimisations
  • Lesson 10 – Automated Bid Strategies

Plus, these advanced Google Ads trainings

  • YouTube Training
  • Drafts and Experiments Training
Profitable Promotion student Nicole

“Best money I have spent on my business”

I absolutely recommend this course. It has been the best money I have spent on my business and worth every minute of my time.

Even if you don’t intend to manage Google Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly.

And for those who want to manage their ads internally – enjoy the ride!


Profitable promotion student testimonial Kate

“My account is still going so well. I have to turn it off at times as we just can’t keep up!”

I have increased sales, maintained profitability and driven more traffic to my website than ever before. Never in my wildest dreams did I think that I would ever manage to understand the beast that is Google Ads.

Kaity has given me the skills and confidence to manage my own profitable ads account. The learning is paced appropriately and plenty of resources and tools are provided that I can continue to use after the course is completed.

They somehow manage to make the difficult techy stuff easy. An added bonus is that Kaity and Caitlin are possibly the nicest people ever. Nothing is too much trouble and they genuinely care about helping everyone’s business.

My account is still going so well. I have to turn it off at times as we just can’t keep up!


Profitable Promotion student Rochelle

“I’ve just closed a $10,650 deal”

Thanks to Profitable Promotion I’ve just closed a US $10,650 deal.

Before the course, I would not have had the confidence to pitch Google Ads as a service, despite having someone on my team that is experienced.

I’m only on Module 2 and due to the quality of the course and how in depth it is, it gave me the confidence to offer it.

Client paid the deposit and signed the agreement yesterday, so I’ve already made my investment back and more in 10 days!


“Definitely worth every penny I have spent”

I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.


Profitable Promotion student testimonial
Profitable Promotion student testimonial
Gina Baylis Facebook Recommendation Profitable Promtion
Profitable Promotion student testimonial