join the march 2023 waitlist for

profitable promotion

The most comprehensive course teaching you how to profit from Google Ads (without needing to hire an account manager). 

Profitable Promotion is the only course of its kind that not only tells you what you need to do to succeed with paid ads, but SHOWS you with step-by-step -so easy a toddler could do it- videos and cheat sheets.

Be the first to find out when the doors swing WIDE open and get a special “waitlist-only” bonus. 

© KAITY GRIFFIN

Inside, you’ll learn how to…

  • Expertly set up, structure and get results from your ads account (minus the tech headaches)
  • Choose profitable keywords designed to get in front of your perfect customer (and get them to click and enter their deets — their credit card deets, that is)
  • Develop a bulletproof optimisation strategy that sees your spending under an hour in your ads account each week (goodbye overwhelm 👋)
  • Understand the ins, outs and upside downs of Google Ads so you can achieve profitable results for your business — or your clients’ businesses — time and time again

AND you’ll get lifetime access to the course and any updates and upgrades so if the tech changes (and it will) you’ll always be able to keep your skills and knowledge fresh.

"Profitable Promotion is the gold standard"

Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training. 
 
The structure of the course is well thought out, and Kaity guides you step by step through the entire process. 
 
The online support is also fantastic – Caitlin and Kaity never ceased to amaze me with the level of detail they provided in response to any questions asked. 
 
I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!

- LORRI RITCHIE

MODULE ONE

Google Ads Overview

Build a rock-solid Google Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.

Put an end to constant disappointment and Google Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In module one, you’ll learn:

  • The structure of a high converting Google Ads account so you don't go sending money down the drain.
  • How to use my tried and true Google Ads calculator to crunch the all important numbers and empower you to understand the relationship between your website and your ads acount
  • An overview of the key Google Ads concepts - minus the confusing tech-speak

Plus these time saving resources: 

  • Website review checklist to audit yours or your clients' site to identify leaky holes
  • Metrics that Matter cheat sheet
  • Goal setting calculator to crunch the numbers

Full lesson breakdown:

  • Lesson 1 - Google Ads Roadmap
  • Lesson 2 - Getting to Know Google Ads
  • Lesson 2b - Getting to Know Google Ads
  • Lesson 3 - Structure of Search Campaigns
  • Lesson 4 - Structure of Shopping Campaigns
  • Lesson 5 - Structure of Remarketing Campaigns
  • Lesson 6 - Your Website
  • Lesson 7 - Marketing Funnel + Google Ads
  • Lesson 8 - Metrics that Matter
  • Lesson 9 - Conversion Overview
  • Lesson 10 - Attribution Models
  • Lesson 11 - Crunching the Numbers
  • Lesson 12 - Optimisation Overview
  • Lesson 13 - Google Ads Walkthrough
  • Bonus Lesson - Requesting Account Access (for Client Managers)

MODULE TWO

Connecting the Tech

Ugh. Tech. What a nightmare. 

Let’s shine a light on the monster under the bed so you can actually see it’s just a pile of dusty old socks. 

In this module we’ll walk you through how to exactly set up the (not scary anymore) techy bits and bobs to implement your profitable Google Ads strategy. 

In module two, you’ll learn:

  • How to install Google Tag Manager
  • How to install remarketing code so you can get back in front of people that have visited your site, but not purchased
  • How to connect Google Merchant Centre with your site and set up a product feed so you can use shopping ads (a highly profitable campaign type for e-comm businesses)

Plus these time saving resources: 

  • "How to audit an existing ad account" video where I walk you through my account audit process if you're taking on an existing account
  • An audience list template to set up remarketing lists quickly
  • Product feed templates

Full lesson breakdown:

  • Lesson 1a - How to Audit an Existing Ad Account
  • Lesson 1 - Tech Overview
  • Lesson 1 - Tag Assistant
  • Lesson 1 - Setting Up Google Ads
  • Lesson 2 - Google Tag Manager
  • Lesson 2 - Google Analytics (GAU and GA4)
  • Lesson 3 - Remarketing
  • Lesson 4 - Google Merchant Centre
  • Lesson 5 - Shopify Dynamic Remarketing
  • Bonus Lesson: UTM Parameters

MODULE THREE

Conversion Tracking

Learn a quick n easy way to implement conversion tracking so you can make sure you’re getting data on the right things. This is hands down the most important part of ANY Google Ads account

In module three, you’ll learn:

  • How to set up dynamic conversion tracking so you can track precise revenue numbers
  • How to track people that make a phone call from one of your ads
  • How to setup tracking for people that submit forms on your site

Plus these time saving resources: 

  • How to perform a conversion audit instructions so you're setting up the right tracking from the get-go
  • Step by step tracking instructions for Shopify, WordPress, BigCommerce, Squarespace and Wix

Full lesson breakdown:

  • Lesson 1 - Setting up Conversion Tracking
  • Performing a conversion audit
  • Setting up a purchase conversion with dynamic revenue values
  • Setting up calls from website
  • Setting up calls from ads
  • Tracking form fills
  • Tracking calendar bookings
  • Bonus Lesson - Rinse & Repeat Tech Setup for Client Managers

MODULE FOUR

Search Campaigns

It’s time to build your account! You’ll be getting your hands dirty doing keyword research and setting up your search campaigns in the most efficient and effective way possible. 

In module four, you’ll learn:

  • How to do keyword research to get your ad in front of your most profitable set of customers
  • How to use negative keywords to get the right eyes on your ads (so you stop wasting money)
  • How to set up you search campaigns using the best strategy and structure possible

Plus these time saving resources: 

  • Keyword setup template to load your keywords in under a minute
  • My favourite keyword research tools
  • Ad copy templates to load your ads in a breeze
  • Negative keyword swipe file to prevent wasted money from the start

Full lesson breakdown:

  • Lesson 1 - Deep Dive
  • Lesson 2 - Developing a Search Strategy
  • Lesson 3 - Keywords
  • Lesson 4 - Bidding and Budgeting
  • Lesson 5 - Setting up Search Campaigns
  • Lesson 6 - Writing & Uploading Ads
  • Lesson 6 - Brand & Competitor Brand Campaigns
  • Lesson 7 - DSA Campaigns
  • Lesson 8 - Ad Extensions
  • Lesson 9 - Audiences
  • Lesson 10 - Negative Keywords
  • Lesson 11 - Local Search Ads

MODULE FIVE

Shopping Campaigns

If you’re an e-commerce business, you won’t want to miss this one. 

I’ll teach you how to set up your shopping campaign/s, which are often the most profitable campaign type. 

In module five, you’ll learn:

  • How to set up your shopping campaigns and bid on each product like it's an individual profit centre
  • How to optimise your product titles so you're maximising how many people see your ad
  • My dual campaign strategy to enhance profitability

Plus these time saving resources: 

  • Supplementary feed template to optimise your feed in a breeze
  • How to create and maintain a healthy feed from the start

Full lesson breakdown:

  • Lessons 1 & 2 - Google Shopping Recap
  • Lesson 3 - Creating & Optimising Your Product Feed
  • Lesson 4 - Setting Up a Traditional Shopping Campaign
  • Lesson 5 - Performance Max
  • Lesson 6 - Setting Up a GMC Promo

MODULE SIX

Remarketing Campaigns

Get back in front of site visitors that haven’t converted (yet) with my segmented remarketing strategy.

In module six, you’ll learn:

  • The most effective way to set up your remarketing campaigns
  • How to segment your remarketing traffic and bid on people depending on their likelihood to buy - without gambling like a cowboy
  • How to design your own remarketing ads, minus the designer fee

Plus these time saving resources: 

  • My remarketing grid spreadsheet
  • Ad best practices and common ad specs

Full lesson breakdown:

  • Lesson 1 - Creating a Remarketing Strategy
  • Lesson 2 - Setting Up Your Remarketing Campaign

MODULE SEVEN

Optimisation

AKA the key to transforming your ad account from ho-hum to a flat-chat money maker. 

Setting up your ad account is half the battle (which you’ll conquer with the toolset above). 

The real success comes when you commit to optimising your account weekly and tweaking your account based on real-time data – and not just throwing something against the wall and hoping that it’ll stick. 

In module seven, you’ll learn:

  • The exact optimisation strategy I use with my private clients
  • How to optimise your ad account in under an hour each week
  • The automation techniques I recommend to save you time - and $$$ (and 95% of the experts don't even know about these)

Plus these time saving resources: 

  • My reporting dashboard I use with all my private clients
  • An n-gram script to identify wasted spend
  • Adding new keywords template to continually build out a high converting ad account
  • Auto-rule template to create a safety net for your ad account
  • Shopping filter template to tweak your product bids

Full lesson breakdown:

  • Lesson 1 - All About Optimising
  • Lesson 2 - Overview of Reporting
  • Lesson 3 - Account Optimisations
  • Lesson 4 - Non Brand Search Campaigns
  • Lesson 5 - Brand Campaigns
  • Lesson 6 - DSA Campaigns
  • Lesson 7 - Shopping Campaigns
  • Lesson 8 - Remarketing Campaigns
  • Lesson 9 - Performance Max Campaigns
  • Lesson 10 - Automated Bid Strategies
  • Creating Your Optimisation Plan
  • Bonus: What To Do If You're Changing Websites

ADVANCED

Plus, these advanced trainings

  • YouTube Training
  • Drafts and Experiments Training
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"Definitely worth every penny I have spent"

I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.

JOANNE - DIGITAL MARKETER

Whether you're just starting out or have been running ads for a while, Profitable Promotion will help you get better results from your Google Ads - guaranteed