Google Ads Management

The agency side of our business, Sunday Digital, offers a bespoke Google Ads Management service.

This is designed for you if your Google Ads account is currently spending upwards of $5000 per month, and you’re running the account yourself, or you’re unhappy with your current agency.

If you’re spending under $5000 per month, Google Ads management usually isn’t profitable once you factor in our monthly fee. This is speaking very generally, so still get in touch if you’re wanting to explore things further.

Kaity Griffin smiling after helping a business with their Google Ads management.
Kaity Griffin sitting at her laptop happy with her client ad management results

Here’s just a taste of what makes our client management service the best:

  • We only take on one new client per month to ensure that your Google Ads account is getting the attention it needs.

  • We don’t do lock in contracts, so if you need to move in a different direction you’re more than welcome to (we do have a 30 day notice period which you can give at any time).

  • You get one dedicated Google Ads account manager, who will be your main point of contact. All account work is carried out by our team. You can see our team here.

  • We offer a flat pricing structure – there are no extra charges per campaign or keyword. Everything that happens with your ad account, except for graphic design (and paying for the adspend!) will be taken care of for the same monthly price.

  • You retain ALL access to your data – while we’re looking after things we’re simply the caretaker. If you choose to take your account inhouse or move to another agency, you’ll get the keys the account no matter what.

  • It’s a totally bespoke service. The campaigns, bid strategies, feed optimisation techniques and keywords we select will be unique to your business and what’s going to work for you. There’s no one-size fits all approach here.

  • We’re leaders in our industry. Truly. We are the people that teach other agencies how to run ads. We’re the best of the best.

“Thanks for taking away our Google Ads stress. You guys are so great to deal with and the personalised above and beyond service has been really refreshing. The communication and care has blown me away.”

TONY POPE, VENETA BLINDS

Investment

Our monthly Google Ads Management fee starts at $1800 for accounts spending under $10k per month. We increase in increments of $500 from there.

Here are just some of the techniques we use to get you impeccable results:

Setup:
Our primary focus in ensuring your tech and conversion tracking is *chefs kiss* perfection so we know that your data is accurate and we’re making decisions off credible information.

When we take on a new client, here’s what we make sure is setup:

  • Remarketing code installed
  • Segmented remarketing lists
  • Customer match lists

  • Link Google Analytics and Google Ads

  • Install Google Analytics 4 on your website

  • Set up Google Merchant Center and product feed is approved (e-commerce only)

  • Conversion tracking is accurate

Then, depending on your existing setup, we’ll build a bespoke strategy focusing on acquiring new customers through search, shopping and remarketing campaigns. 

Plants in corner of white room

Here’s some of the things we do in each campaign type:

Google Ads Search Campaigns

For most accounts, your search campaigns will be the bread and butter, delivering a steady stream of leads and sales to your business. 

Here’s how we execute our search strategy:

  • Analyse the existing setup and identify areas of improvement
  • Ensure negative keywords are blocking irrelevant keywords and wasted adspend
  • Maximise your ad strength
  • Build out additional adgroup themes
  • Layer across remarketing, customer match and interest based audience lists for advanced bid adjustments
  • Select the best bid strategy based on conversion volume and client goals
  • Use ad assets to create compelling text ads

Google Ads Shopping Campaigns

The key to a successful shopping campaign is ensuring that your product feed is optimised on a regular basis AND you’re using advanced targeting strategies to ensure that the top performing products are getting the majority of impressions inside your shopping campaign. 

Our ongoing focus for this campaign type is feed and product optimisation.

Google Ads Performance Max Campaigns

This campaign type is one that we will use if your account is meeting certain conversion thresholds, and we believe that leveraging Google’s automated targeting will benefit account performance. 

Google Ads Remarketing

Remarketing usually makes up 5% of account spend for most of our clients and – depending on performance – we’ll either implement an “always on” remarketing strategy OR use a seasonal strategy leveraging past buyers over an extended period. 

Ongoing Google Ads Optimisation

The best part of partnering with our team is our ongoing optimisation process. We’re focused on the profitable growth of your ad account and employ the following tactics to achieve these goals: 

  • Search query analysis
  • Feed optimisation
  • Bid strategy selection
    Bid adjustments across device, audience and demographics
  • Analysing product performance 
  • Adding new targeting options to increase adspend 

Ready to get started?

When you’re a client of ours, we handle everything inside your ad account so you can focus on the other areas of your business and leave the paid ads to us.

We only take on clients that we’re confident that we can improve current results with. Part of our discovery process is to take a look at your current account setup and make a plan for how we can improve your performance.

And if you’re not quite ready for outsourced management yet?
We have plenty of ways that we can help you out:

Google Ads done for you

If you’d like to enquire more about outsourcing your Google Ads management to us and when our next availability is, get in touch.