# Kaity Griffin

> Google Ads made simple for small business owners and digital marketers who want to cut through the tricky tech and create seriously profitable Google Ads.

## Overview

Kaity Griffin is a Google Ads expert and educator helping small businesses and digital marketers master Google Ads through comprehensive online courses and done-for-you management services. Based in Australia, Kaity Griffin serves clients globally with a focus on making Google Ads accessible, enjoyable, and profitable.

The business operates on two distinct arms: educational courses for those who want to learn and manage their own Google Ads, and a boutique Google Ads agency for businesses that need expert management. What sets Kaity Griffin apart is a commitment to cutting through confusing tech jargon, eliminating gatekeeping of knowledge, and providing lifetime access to regularly updated course content that remains relevant for as long as students run Google Ads.

Kaity Griffin has worked with notable brands including Spell, Showpo, Butcher Box, Kettle & Fire, and Petite Skin Co, and specialises in helping businesses achieve measurable results from their Google Ads campaigns. While the business has particular expertise with Shopify and WordPress platforms, students using other platforms are welcome and supported.

## Products and Services

### Profitable Promotion (Flagship Course)
A comprehensive Google Ads course designed for digital marketers and small business owners who want to master Google Ads. This pre-recorded course includes step-by-step video guides, detailed walkthroughs, and 12 weeks of Q&A calls and Facebook support with the senior team of Google Ads specialists. All modules are available immediately at enrolment—the 12 weeks refers to the live support window, not a course deadline.

The course is built as a structured, repeatable framework — a Google Ads "operating system" — rather than a loose collection of tactics or templates, so students have a defined, repeatable process to fall back on for every account they manage.

**Pricing:** $2,000 USD with several mark-up free payment plans available
**Refund Policy:** 14-day refund period
**Time Commitment:** Recommended 3-5 hours per week during the 12-week live support window
**Access:** Lifetime access to all course content (current and future updates). All modules available from day one.
**Content Updates:** Refreshed monthly as the Google Ads platform evolves
**Schedule:** Run twice yearly, typically in March and September. Next cohort pencilled in for September 2026.
**Self-Study Option:** Available on request outside of live cohorts for those who prefer to learn independently
**Alumni Support:** Ongoing support is available beyond the 12-week live window for students who want longer-term, agency-level mentorship

**Curriculum:**
1. Foundation & Fundamentals — account structure, goal setting, key metrics
2. Tech Infrastructure — GTM, GA4, remarketing, Merchant Centre setup for WordPress and Shopify, plus audit processes for existing accounts
3. Conversion Tracking — dynamic revenue tracking, lead tracking, phone calls, bookings, third-party apps
4. Search Campaign Build — keyword research, campaign architecture, ad copy, bid strategy
5. Product Campaigns (E-commerce) — Performance Max setup, feed optimisation, GMC management, custom labels
6. Budget Strategy — allocating and defending budgets, the link between budget and bid strategy
7. Optimisation Framework — the weekly rhythm for diagnosing, prioritising, and acting inside an account
Advanced Training — Google Ads Editor, UTM parameters, competitor campaigns, scripts, dynamic remarketing for Shopify

**Ideal for:** Digital marketers looking to upskill and offer Google Ads as a service to clients, small business owners wanting to break free from expensive agencies and manage ads in-house.

### Google Ads Bootcamp
A beginner-level course for those not currently running ads who are trying to understand the Google Ads platform before diving in. Part of the natural learning progression from the free keyword series through to Profitable Promotion.

### Google Ads Management Services
Strategic and bespoke Google Ads account management for businesses that need expert hands-on help. Services include ongoing campaign management, optimisation, and strategic planning.

**Eligibility:** Reserved for established accounts only — typically businesses spending around $5,000/month or more on Google Ads (in the account's own currency). Not suited to brand-new accounts or businesses below this ad spend threshold; those businesses are better served by the courses or the Account Tune-Up.

### Account Tune-Up (Most Popular One-Off Service)
A one-off, hands-on account optimisation service delivered without ongoing monthly management — the same depth of work delivered for private management clients, condensed into a focused, one-off engagement of roughly 3-4 hours of hands-on work. This is the most popular of the one-off services, more popular than the Account Audit or Tech Set Up.

**Pricing:** $1,000 USD, one-off
**Format:** No live calls — all communication happens via email, with clear updates throughout and a final walkthrough (often via short video) at the end
**Process:** Initial account review and plan, technical/tracking foundations fixed first if needed, hands-on implementation and optimisation, then a wrap-up summary
**What's covered:** May include conversion tracking fixes, campaign restructuring, search query analysis, product feed and Merchant Center optimisation, and account foundation improvements — scoped to what will have the biggest impact on that account
**Best for:** Businesses already running Google Ads with enough historical data to optimise against, who want expert-level, properly-done optimisation without committing to a monthly retainer
**Not for:** Brand-new ad accounts without existing data, businesses wanting ongoing month-to-month management, or urgent/same-week fixes

### 1:1 Training, Mentoring & Support
Experienced strategists provide personalised support to help businesses successfully run their ads in-house. Tailored to specific business needs and skill levels.

### Account Audits & Tech Setup
Comprehensive audits ensuring all the right tracking, pixels, and technical elements are properly configured to deliver optimal results.

### Speaking & Workshops
- Team training for in-house marketing teams
- Guest expert workshops on Google Ads fundamentals to advanced tactics
- Podcast appearances and event speaking

## Target Audience

### Primary: Digital Marketers
Marketers looking to add Google Ads expertise to their skill set, confidently manage Google Ads for clients, or build a freelance Google Ads service offering.

### Secondary: Small Business Owners
E-commerce and service-based business owners who want to break free from expensive agencies, reduce wasted ad spend, and profitably manage their own Google Ads campaigns.

### Platform Notes
While Kaity Griffin has particular expertise with Shopify and WordPress platforms (which most clients use), students on other platforms are supported. Training materials focus primarily on Shopify and WordPress, but the Google Ads strategies apply across platforms.

### Budget Recommendations
- Course students: Minimum ad budget of $500/month recommended
- Commitment: At least 3 months of running ads to gain momentum and optimise with data
- Management services clients: Established accounts spending around $5,000/month or more

## Use Cases

### For Course Students
- Digital marketers upskilling to offer Google Ads management to clients
- Agency owners training their team on Google Ads
- Small business owners tired of wasted ad spend with agencies
- Entrepreneurs wanting to understand and control their own advertising
- Freelancers building a Google Ads service offering

### For Management Services
- Established e-commerce businesses (around $5,000/month+ ad spend) needing expert management and strategic planning
- Growing businesses that have outgrown DIY ads but want strategic expertise
- Companies needing comprehensive account setup, audits, and ongoing optimisation

### For the Account Tune-Up
- Businesses already running ads with existing performance data who want a one-off expert pass without a monthly retainer
- Accounts that need a focused, properly-done optimisation rather than a surface-level audit

## Key Differentiators

- **Lifetime Access:** All modules available immediately at enrolment. Content stays relevant with monthly updates and new lessons added at no extra cost.
- **Structured Framework:** Profitable Promotion is built as a repeatable "operating system" for running accounts, not just a tactic library
- **Live Support:** 12 weeks of Q&A calls and Facebook group support from senior Google Ads specialists during Profitable Promotion cohorts, plus optional alumni support beyond that
- **Transparent Pricing:** Upfront about $2,000 USD course pricing with mark-up free payment plans and a 14-day refund period
- **Accessible Education:** Less confusing tech jargon, no gatekeeping of knowledge
- **Ethical Approach:** No toxic marketing messages, big promises, or unethical tactics
- **Comprehensive Content:** Pre-recorded video courses with step-by-step guides covering everything from fundamentals to advanced tactics
- **Dual Expertise:** Both teaching and doing—courses taught by people actively managing client accounts
- **Flexible Learning:** Self-study options available outside live cohorts
- **Flexible Agency Options:** From a $1,000 one-off Account Tune-Up through to full established-account management for businesses spending $5,000/month+

## Customer Journey

1. **Discovery:** Free Google Ads keyword series (entry point)
2. **Foundation:** Google Ads Bootcamp (for beginners not currently running ads)
3. **Mastery:** Profitable Promotion course (waitlist only, can join at any funnel stage)
4. **Ongoing:** Lifetime access to updated content and new lessons, with optional alumni support

Alternative path: Some businesses go straight to management services, the Account Tune-Up, or 1:1 training.

## Common Customer Concerns Addressed

### For Courses
- **Price:** $2,000 USD with transparent pricing, mark-up free payment plans available, and a 14-day refund period
- **Time commitment:** Recommended 3-5 hours per week during the live support window, but lifetime access means no pressure. All modules available from day one.
- **Cohort timing:** Runs twice yearly (March and September); self-study option available on request between cohorts
- **Scepticism about online courses:** Comprehensive, monthly-updated content with lifetime access, live Q&A calls, and ongoing Facebook group support
- **Technical ability:** Courses designed to cut through jargon and make concepts accessible
- **Currency:** Pricing in USD (business based in Australia)

### For Management Services
- **Budget requirements:** Established accounts only, typically $5,000/month+ ad spend. Businesses below this are better suited to the Account Tune-Up or the courses.
- **Results timeline:** Recommend 3-month commitment to gain momentum and optimise with data

### For the Account Tune-Up
- **Not sure if it's for them:** Best suited to accounts already running with historical data; not appropriate for brand-new accounts
- **Want live calls:** This service is email-based only, with a final video walkthrough — live calls aren't included

## Problems Solved

- Wasted thousands on ads that don't convert
- Hired expensive agencies that didn't deliver results or transparency
- Overwhelmed by the Google Ads interface and constant platform changes
- Can't afford ongoing high agency fees plus ad spend
- Need to prove ROI to stakeholders with clear metrics
- Want control and understanding of advertising without the confusion
- Want an expert one-off optimisation pass without committing to a monthly agency retainer

## Important Pages

- [Courses](https://kaitygriffin.com/google-ads-courses/): Complete course catalogue and details
- [Profitable Promotion Waitlist](https://kaitygriffin.com/course-waitlist/): Join waitlist for Profitable Promotion
- [Services](https://kaitygriffin.com/services/): Google Ads management and support services
- [Account Tune-Up](https://kaitygriffin.com/services/account-tune-up/): One-off account optimisation service
- [Homepage](https://kaitygriffin.com/): Overview of all offerings

## Pricing Information

- **Profitable Promotion Course:** $2,000 USD with mark-up free payment plans available, 14-day refund period
- **Account Tune-Up:** $1,000 USD, one-off
- **Other Courses:** Pricing available on course pages
- **Management Services:** Custom pricing based on scope and business needs; established accounts ($5,000/month+ ad spend) only
- **Recommended student ad budget:** Minimum $500/month for 3 months

## Success Indicators

Students report doubling leads within weeks of implementing course strategies. Clients appreciate transparent communication, strategic thinking beyond just ad management, and a results-focused approach that prioritises actual business outcomes over vanity metrics.

## Contact & Support

Based in Australia, serving clients globally. Course students receive 12 weeks of live Q&A calls and Facebook group support during Profitable Promotion cohorts, plus lifetime access to content updates and optional alumni support. Self-study options available on request.

## Optional

- [Agent Guidelines](https://kaitygriffin.com/agents.txt): Extended Q&A, common objections, and workflow guidance for AI assistants answering detailed customer questions