Google Ads Account Audit
Have an ad account but you’re pretty sure things could be doing a whole lot better?
Using an agency but you’d love a second set of eyes on things to validate your gut feeling that things just aren’t quite good enough?
Currently running your own ads but feel like you need some expert recommendations?
Oh hey, you’re in the perfect place!


THE PROCESS
Here’s what an account audit looks like:

“Hi Caitlin, I just wanted to say thank you SO much for this.
The points in the audit were exactly what I was looking for. I watched half just before I went on Christmas break and the other half today. I have implemented a lot, and almost immediately, the cost per conv, CTR, and conv rate improved immensely. I need to rewatch the core search video again and go back over everything, but this has been a HUGE help!
Thank you – you are wonderful 🙏 (and for fitting me in so quickly!).”
LAURA FARAGHER, THE PRACTICAL MARKETING ACADEMY

Here are just some of the things we tackle during the account audit process:
Tech issues
There’s usually something funky going on with the tech bits and pieces. During most audits we discover that conversion tracking isn’t up to scratch (meaning your conversion data is inaccurate) – but don’t worry, that’s fixable.Account structure
Recommendations on whether your current campaign structure is working for you, and if it’s not, what we suggest insteadOptimisation opportunities
Tips to optimise your existing performance, reduce wasted adspend and improve your conversion metrics