Google Ads Tech Set Up

Oh the dreaded tech.

There’s no way around it, if you’re wanting to run successful Google Ads, you need to have your tech ducks in a row.

Unfortunately, most ad accounts don’t have the right tech elements setup, which means that the data you’re seeing in your ad account isn’t accurate.

The good news? We can fix that!

kaity griffin google ads services

All the inclusions

We offer a tech setup for those with Shopify and WordPress sites. If you’re on a different platform, please get in touch before purchasing.

Here’s what we cover in a standard tech setup:

  • Performing a tech audit to see what accounts are currently set up

  • Setting up the various accounts based on what has already been setup (Analytics – GAU + GA4, GTM, Google Merchant Centre)

  • Turning off auto-apply recommendations

  • Linking analytics both GAU + GA4 with Google Ads

  • Linking GMC with Google Ads

  • Enabling merchant promos in GMC

  • Adding analytics code (both GAU + GA4)

  • Adding GTM to your site

  • Setting up dynamic remarketing (Shopify only)

  • Setting up your audience lists

  • Checking your remarketing lists are populating

  • Generating your product feed (for one country)

  • Setting up your conversion actions

  • Enabling enhanced conversion tracking (Shopify only)

Here’s what is not included in the tech setup:

  • Setting up your Google Ads account. We want you to retain ownership of your ad account so this is the only account you’ll need to setup for yourself. It should take around 5 minutes and we can send through a training video if you’re not sure.
  • Adding UTM parameters (this isn’t included as standard, but if you need it done – just sing out)
  • Ongoing optimisation, 1:1 calls or coaching (if you’re looking for that, go here)


Here’s what a tech set up looks like:

“Your responsiveness, thoroughness and attention to detail gives us the trust to be the right partners for all our ad accounts.”


What you get

You’ll receive all the Google Ads tech, done for you.


Keen? You can book here.