Google Ads Tech Set Up
Oh the dreaded tech.
There’s no way around it, if you’re wanting to run successful Google Ads, you need to have your tech ducks in a row.
Unfortunately, most ad accounts don’t have the right tech elements setup, which means that the data you’re seeing in your ad account isn’t accurate.
The good news? We can fix that!
All the inclusions
We offer a tech setup for those with Shopify and WordPress sites. If you’re on a different platform, please get in touch before purchasing.
Here’s what we cover in a standard tech setup:
Performing a tech audit to see what accounts are currently set up
Setting up the various accounts based on what has already been setup (Analytics – GAU + GA4, GTM, Google Merchant Centre)
Turning off auto-apply recommendations
Linking analytics both GAU + GA4 with Google Ads
Linking GMC with Google Ads
Enabling merchant promos in GMC
Adding analytics code (both GAU + GA4)
Adding GTM to your site
Setting up dynamic remarketing (Shopify only)
Setting up your audience lists
Checking your remarketing lists are populating
Generating your product feed (for one country)
Setting up your conversion actions
Enabling enhanced conversion tracking (Shopify only)
Here’s what is not included in the tech setup:
- Setting up your Google Ads account. We want you to retain ownership of your ad account so this is the only account you’ll need to setup for yourself. It should take around 5 minutes and we can send through a training video if you’re not sure.
- Adding UTM parameters (this isn’t included as standard, but if you need it done – just sing out)
Ongoing optimisation, 1:1 calls or coaching (if you’re looking for that, go here)
THE PROCESS
Here’s what a tech set up looks like:
“Your responsiveness, thoroughness and attention to detail gives us the trust to be the right partners for all our ad accounts.”
JUAN CASTELLANOS, AESTUARY
