Smart Online Marketing Podcast
How do you grow your online business profitably?
In the Smart Online Marketing Podcast, Kaity chats to business owners and experts to share strategies to grow your business, the smart way.
Listen on your favourite podcast app:
Your host, Kaity Griffin
I love online marketing, especially when Google Ads gives businesses a way to get in front of customers who are actively looking for what they sell with speed, ease and accuracy.
I love teaching others. Taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. And the excitement we share as they learn and the spark in their eyes when they finally get it.
Explore the episodes
The secret to better copywriting w/ Nami Clarke
“On a home page, you want to help them see that straight away you understand where they’re at right now. They might not be ready to buy from you, now [...]
Brand clarity & the twin mum juggle w/ Megan Raynor
‘The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So [...]
How FB and Google Ads compare
“Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a [...]
Getting your hands dirty in your own business w/ Emma Hill
“I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what’s [...]
Scaling your service based business w/ Prerna and Mayank
“Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it’s almost unfair for [...]
Choosing to work with a coach or joining a mastermind
“A group coaching program is different to a mastermind. A group coaching program usually you’ll have pre-recorded videos and sometimes there will be some element of live support. In my [...]
Why your business needs to be ready for social ads w/ Alison Wheeler
“One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's [...]
10 Lessons I’ve learned in 2020
‘It’s ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I’m a people pleaser. Being the business owner you will get a [...]
Truly knowing your customers w/ Nadine Nethery
“Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down [...]
When DIY works & outsourcing goes wrong w/ Joanna Lehndorf
“The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!” In today’s episode [...]
From a Black Friday sell out to a Covid stock shortage w/ Steph Pryor
“When you’re a contractor there’s that pressure to perform every single day, it’s not the same as an employee. So I was doing that, then on my days off I [...]
The breakdown of a 6 figure course launch
“Looking at location of students, 57 out of the 87, were in Australia, so that’s 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 [...]
