“On a home page, you want to help them see that straight away you understand where they’re at right now.  They might not be ready to buy from you, now this is at the earlier stage of your relationship with them.  Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they’re ready to buy or they might have already bought from you and they’re ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and what the benefits are to that potential customer.”

In today’s episode Kaity is joined by Nami Clarke, copywriter and founder at the Prom Queen.

Nami Clarke, aka the Prom Queen, helps online course creators take their course sales from beige to badass with her homepage and sales page copywriting. She can eat her body weight in hot chips.

Let’s jump in! 


  • What’s most important on a homepage vs a sales page
  • How to get confident writing about yourself
  • What should be included on an about page
  • Another way to think about your ‘why’
  • Where people go wrong with sales pages
  • How to avoid stale copywriting


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