“Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they’ll sign up to your newsletter and buy from you.

It needs to be consistent and delivers information to your customer before they know they need it.”

In today’s episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, intrigue and retain their dream customers strategically. 

As a strategic copywriter and copy mentor Nadine helps women-led brands create a strategic customer journey that ethically attracts, nurtures and celebrates their dream clients so they get the results and the fulfilment they always dreamed of. Over the past few years she’s been lucky to work with incredible women across various stages of their business journey driven to strategically generate sales, delight their customers and create a loyal brand following.

Let’s jump in! 


  • Pricing yourself at the start of your business as a service provider

  • The importance of copywriting

  • How to develop a brand voice 

  • Difference between copywriting for service and e-comm businesses

  • How to do customer research

  • The process of copywriting

  • Getting consistency across socials & website 

  • Capturing the right clients at the right end of their journey

  • What pages to focus on when you hire a copywriter for your website

  • Finding the right copywriter


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