‘The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it’s knowing their audience, knowing why they’re doing what they’re doing – so their purpose, their point of difference, knowing their brand personality – so their tone of voice but also what it looks like visually and their brand values – so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know what kind of people you want to work with. You can refer back to your values as part of a job listing for example.’
In today’s episode Kaity is joined by Megan Raynor, a brand strategist and copywriter who loves helping brands work out what it is that makes them awesome.
With a background in advertising and fascination for how our brains work, Megan’s specialty is finding the overlap between what an audience needs, with what a brand has to offer, then turning that into personality-filled messaging. When not helping brands become the most awesome version of themselves, Megs is chasing after her twin toddlers or running up a hill somewhere.
Let’s jump in!
WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:
- Diversifying your income stream
- Balancing 1:1 client work and having a young family
- What is brand strategy
- Benefits of having a brand strategy
- Megan’s experience in agency life
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