Smart Online Marketing Podcast
How do you grow your online business profitably?
In the Smart Online Marketing Podcast, Kaity chats to business owners and experts to share strategies to grow your business, the smart way.
Listen on your favourite podcast app:
Your host, Kaity Griffin
I love online marketing, especially when Google Ads gives businesses a way to get in front of customers who are actively looking for what they sell with speed, ease and accuracy.
I love teaching others. Taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. And the excitement we share as they learn and the spark in their eyes when they finally get it.
Explore the episodes
BTS of Business & Mum life w/ Kaity Griffin & Lisa Byrne
In today’s episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into [...]
Why you need a Conversion Copywriter w/ Aja Stuart
“What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we’ll do 5ish interviews with people [...]
The power of Instagram Reels w/ Monique Lombardo
“The way I like to look at reels, is it’s a way to show your audience something that they haven’t seen before. So before reels came out, I felt like [...]
The surprising benefits of LinkedIn w/ Hayley Clinch
‘One of the things I’ve loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you’re putting together and bringing [...]
Running a digital business & navigating chronic illness w/ Fiona Smallwood
‘The reality is that if you’re starting off as a business coach, you don’t need a full bells and whistles website. You need somewhere you can make appointments, somewhere [...]
The yay & nay of Instagram ‘hacks’ w/ Cheyenne Hackland
‘The best way to think of it is, it’s a tool, it’s not something you have to do, it’s not something you have to compete with anyone on, it’s [...]
The value of Ethical Copywriting w/ Anna Rogan
‘When it comes to ethical marketing, our measures of success aren't just the amount of money that’s coming through the door. Because if your measure of success is just about [...]
The values behind your money w/ Eliza Ludwig
‘I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about [...]
Building a service based business on quality referrals w/ Karlie Plowman
‘It’s the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they’re done. But they haven’t gone [...]
My Business Model
“So then there’s the course side of my business, which I’m actively growing. The main concept of the course is that it is a 12 week course. So it includes [...]
Rethinking & demystifying PR w/ Emma Burrows
“PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand [...]
Valuing your expertise & no longer trading time for money w/ Jess Shipton
“When I had that full mindset shift of how much value I’m actually adding to people, it also then helped me to boost my confidence with how much I’m actually [...]
