Smart Online Marketing Podcast
How do you grow your online business profitably?
In the Smart Online Marketing Podcast, Kaity chats to business owners and experts to share strategies to grow your business, the smart way.
Listen on your favourite podcast app:
Your host, Kaity Griffin
I love online marketing, especially when Google Ads gives businesses a way to get in front of customers who are actively looking for what they sell with speed, ease and accuracy.
I love teaching others. Taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. And the excitement we share as they learn and the spark in their eyes when they finally get it.
Explore the episodes
The benefits of visiting your manufacturer in person w/ Jasmine Wong
“We find that with the Chinese factories, they actually like you going there because they want to get to know you. And it’s also good because then you get to [...]
The power of wholesale & international distribution w/ Eleanor Cullen
“I’d been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc… So I guess design [...]
Creating the products you craved for yourself w/ Sonia Fahey
“It’s really important to me to make (my products) practical, but also as beautiful and as present-like as possible. I just remember myself receiving gifts during that time and how [...]
Pricing for profitability and scale w/ Sarah J Cross
“It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the [...]
Overcoming doubt & taking the leap w/ Lily Carter
“I had only really thought about the (social media) management side of things… And it wasn’t until I was helping a friend with her social media and I was teaching [...]
How to effectively hire and train your first VA
“You might be thinking ‘I’m not quite ready for a VA, I don’t think I’ll have enough tasks for them’ but the best thing about hiring on a platform like [...]
Starting a beautiful baby business with your sister w/ Madison Bognar & Georgia McClure
“We started contacting suppliers, which is actually a lot harder than you’d think, due to the language barrier and the suppliers already having premade wrap carriers. But we didn’t want [...]
Building Tasmania’s version of Etsy w/ Janelle Larkin
“When everything shut down, down here, we started a group called ‘Plug a Business Tasmania’ and it took off really rapidly. I worked on it a lot to engage with [...]
From making soap in the kitchen to managing two factories w/ Emma Cook
“We were doing the markets, it wasn’t making a lot of money but it was really about getting the face to face contact with the customer. And really understanding what [...]
The importance of product photography and free shipping w/ Martha Vivian
“It was unbelievable, that first year of research and trying to find a printer. Because it’s different with books, you’ve just got to find a really good printer… It was [...]
Growing a Maternity Activewear brand with micro-influencers w/ Sinem Ibrahim
“For me it was that I’ve always lived a really active lifestyle, and I couldn’t keep working out in the clothes that I was in because they were really restrictive [...]
Why shopping campaigns are an online store’s best friend
Today’s podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they’re so incredibly [...]
