• “Looking at location of students, 57 out of the 87, were in Australia, so that’s 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great.”  


    Today’s episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launches, what I’ve done differently or improved and the exact breakdown of revenue. I hope you’ll find it helpful to peek behind the curtain.

    Let’s jump in! 

    WHAT YOU’LL LEARN FROM THIS EPISODE:

    • Going through the numbers of my full launch process 

    • My actual revenue & profit numbers

    • The impacting factors that made my most recent launch so successful

    • Reasons for doing an early bird pre-sale to a waitlist

    • The reality of mailing list conversion rates

    • Using a mini course as a ‘sales funnel’

    • Percentage of students who took up each of the sign up options

    • Understanding the warm segment 

    • What is ‘earnings per lead’

    • Warm traffic vs cold traffic percentages

    • Elements I changed / improved upon for this launch

    • The power of word of mouth referrals & testimonials from previous students


    RESOURCES:

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Kaity Griffin