“I’d been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc… So I guess design has always been in my blood. I’ve always loved design.”

In today’s episode Kaity is joined by Eleanor Cullen, Founder & Designer at We Might Be Tiny.

Eleanor is the founder & designer at We Might Be Tiny – a children’s tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur and designer of a range of beautiful, minimalist, yet practical tableware pieces that are now loved by children in over 40 countries. She started her business almost 5 years ago while on maternity leave with her son, and grew her business as a side-hustle for 3 years. Last year she finally took the plunge and left her corporate gig to work full-time in the business – which has now grown into a 7-figure business.

Let’s jump in! 


  • Setting up a business whilst still working full time

  • Knowing when to get support

  • How to approach wholesale and having international distributors

  • Having a wholesale agent and how that works

  • What is Third Party Logistics and how does it work

  • Attending Trade Shows

  • What is the We Might Be Tiny point of difference

  • How to deal with copyright issues

  • How Eleanor runs the business now vs two years ago



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