Smart Online Marketing Podcast
How do you grow your online business profitably?
In the Smart Online Marketing Podcast, Kaity chats to business owners and experts to share strategies to grow your business, the smart way.
Listen on your favourite podcast app:
Your host, Kaity Griffin
I love online marketing, especially when Google Ads gives businesses a way to get in front of customers who are actively looking for what they sell with speed, ease and accuracy.
I love teaching others. Taking advanced technical concepts, best practices and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. And the excitement we share as they learn and the spark in their eyes when they finally get it.
Explore the episodes
The ups & downs of building a product-based business w/ Jane Robertson
“What we’d produced for children was so incredibly niche, and in order to get to a point where I could pay myself a wage, I was going to need to [...]
Turning $14k into $70k Using Paid Ads
“I spent that 14 thousand dollars, and I don’t look at those ads as being an expense because [...] I’ve done the hard work by crunching those numbers using that [...]
How to Show Up on IG with Clarity and Confidence w/ Kristy Dinuzzo
“When you think of your brand, you’ve got to be looking at what your mission is, what your vision is, what your values are, what your the ideal customer, your [...]
How I grew my biz from $0 to $400k in a year
“I optimize everything to make sure that I’m getting better results each time, and that’s what you need to do with your ads all the time as well.” This month [...]
Developing A Purpose + Values Driven Brand Strategy w/ Serena O’Brien
“When you step into that purpose and values part of your brand and you start creating messaging around it, things like social media or blogs, or PR, any sort of [...]
Nailing Your Facebook Ads + IG Strategy for E-Commerce Growth w/ Chelsea Berman
“First, looking at some of your competitors, seeing what they’re using . Of course, don’t just copy their whole hashtag set because it’s not always gonna work for you the [...]
Writing Personality Packed Copy w/ Nell Casey
“You have to take SEO into account when you’re writing a web copy because people are searching online. And Google reports something like 51% of shoppers who research a product [...]
Nailing Your Influencer Pitch + Growing a 30k+ Following w/ Charis Pixie
“A lot of people that don’t do it, say that we just get paid for everything. I think that’s definitely a big misconception. They think that every job we’re posting, [...]
Secrets from a B.S. free marketer with Jessica Osborn
“Coming back from the second child, I actually experienced, what I call, the maternal world bias happening in the corporate company that I worked for which is really not about [...]
Using Intuitive SEO to 5x Your Search Traffic w/ Sophie Caldecott
“Because Google is cleverer than that, they can spot related words. They’ll scan your website and as long as you have clear language, they will be able to tell what [...]
Developing your ideal customer w/ Two Girls and a Laptop
“Other biggest questions that we ask and you need to answer are ‘what problem are you solving?’ or ‘what pleasure are you bringing?’. So your business is built around an [...]
Growing a matchmaking service for dog lovers using PR w/ Jessica Janson
“When I was having trouble with my dog who was barking excessively all day, I was really stuck about what to do, and we, by chance, met a neighbour who [...]
