“Because Google is cleverer than that, they can spot related words. They’ll scan your website and as long as you have clear language, they will be able to tell what you are providing there.  ”

Promoting your business is hard work. The most popular way of bringing attention to your business and finding new customers is paid ads that can be used throughout various platforms, such as Google, Facebook or Instagram. But there’s one more way that not many people understand or take the time to get to know, and it is SEO. SEO can bring organic growth to your business and it’s not as hard to learn when you get the hang of it. 

Today’s guest is Sophie Caldecott. Since getting her MA in magazine journalism at City University of London almost a decade ago, she’s worked for companies like The Ethical Fashion Forum, Verily magazine, and Marie Forleo, and writes for publications like Harper’s Bazaar, Brit + Co, and Darling, alongside her work teaching creatives and small business owners to grow their website traffic with her uniquely intuitive approach to SEO. Sophie believes in doing less but doing it well and is obsessed with SEO as a slow living-friendly growth strategy.

In this episode, we will be talking about how to use SEO to grow your organic search traffic, Sophie will break down some strategies in using SEO as a long-term growth strategy and also how the pandemic has been affecting the way people are searching on Google and much more.

Let’s jump in! 



  • Who is Sophie Caldecott and what she does

  • Why Sophie loves SEO so much

  • Where do you start when it comes to SEO?

  • How to choose the pages you want to optimise? Which page has a priority?

  • How to choose keywords that people will actually use to find your website

  • Is SEO a quick fix or a long-term play

  • What are the best SEO practices

  • Tips on keeping the new website visitors on your website



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