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You’ve cleverly crafted ads based on keywords that you’ve researched for relevance and reach. Your campaign structure and strategy is on point, with ad groups that make sense for your business.The [...]

A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use and [...]

A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be [...]

If I’m being transparent, I use Facebook and Instagram ads quite heavily in my own business. You may even be reading this right now as a result of the marketing [...]

It’s human nature to assume that things we don’t know how to do are hard. That’s because when we are first learning something, it often is hard. And time consuming, [...]

Here’s something I hear a lot from small biz owners and over-stretched digital marketers -“I get that I should be doing Google Ads but I just find it so overwhelming. [...]

Overwhelmed with options when it comes to marketing your business? Not sure whether Google Ads should be part of your marketing strategy? You’ve come to the right place.  For us, [...]

Did you know that over 20% of businesses don’t have a website? So if you’re part of the 80% that do, then you’re already ahead of the game when starting [...]

If you want to make more money in 2022? Learn how to do your ads yourself. Get rid of the need for a management fee that is only cutting into your profitability. Sometimes [...]

Is Google Ads right for you? Not sure whether to swipe right on G-Ads? Maybe you like the look of it and you’re keen to jump into some new advertising [...]

In an earlier post, I talk about what to do if you want to do Google Ads but you don’t want an Ads Manager - you can check it out [...]

If you’ve never done Google Ads before, it’s super easy to buy into every reco Google throws your way - after all, they’re there to help, right? And they know [...]