How to look after your Ads once they’re up and running
You’ve cleverly crafted ads based on keywords that you’ve researched for relevance and reach. Your campaign structure and strategy is on point, with ad groups that make sense for your business.The [...]
Why you can’t just ‘set and forget’ your Google Ads
A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use and [...]
The great thing about Google Ads being so tech-y
A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be [...]
Why Facebook & Instagram can’t be your whole marketing strategy
If I’m being transparent, I use Facebook and Instagram ads quite heavily in my own business. You may even be reading this right now as a result of the marketing [...]
Run paid ads for less than an hour a week
It’s human nature to assume that things we don’t know how to do are hard. That’s because when we are first learning something, it often is hard. And time consuming, [...]
How to take the overwhelm out of Google Ads
Here’s something I hear a lot from small biz owners and over-stretched digital marketers -“I get that I should be doing Google Ads but I just find it so overwhelming. [...]
What’s the big deal with Google Ads Anyway?
Overwhelmed with options when it comes to marketing your business? Not sure whether Google Ads should be part of your marketing strategy? You’ve come to the right place. For us, [...]
What You Need To Know Before Running Your First Ad
Did you know that over 20% of businesses don’t have a website? So if you’re part of the 80% that do, then you’re already ahead of the game when starting [...]
Make More Money In 2022
If you want to make more money in 2022? Learn how to do your ads yourself. Get rid of the need for a management fee that is only cutting into your profitability. Sometimes [...]
Is Google Ads Right For You?
Is Google Ads right for you? Not sure whether to swipe right on G-Ads? Maybe you like the look of it and you’re keen to jump into some new advertising [...]
Three ways to tell if your ads manager is doing a good job
In an earlier post, I talk about what to do if you want to do Google Ads but you don’t want an Ads Manager - you can check it out [...]
Why Launching A Smart Campaign Isn’t Smart
If you’ve never done Google Ads before, it’s super easy to buy into every reco Google throws your way - after all, they’re there to help, right? And they know [...]