“With the paid influencers we can automatically see the results immediately and that will be a combination. If we are promoting our app, we’ll get a massive spike in downloads. Same with sales. And if we offer promo codes or discounts, we’ll see how many times the codes have been used. We’ll also see the amount of impressions we’ve got or the influencer will see the amount of impressions they received from their posts.”
Social media opens great opportunities for promoting small businesses. Influencers are on a rise and one of the best ways to get your product seen. However, starting working with them can feel intimidating at first, especially when there are so many unanswered questions like ‘how much it will cost me?’ and ‘how will I keep track of these collaborations?’.
Today’s guest is Yuki. Yuki and her husband own Pocket Prints, a photo printing business based in Melbourne, Australia. They created an app that lets people get their photos, stored on their devices or social media sites, printed in high quality and delivered to their doorstep. Yuki’s main business promotion tool is influencer outreach and she has a lot of insight on how to use this powerful tool.
In this episode, we cover two influencer strategies, talk about do’s and don’ts when it comes to influencer outreach, what to actually look for in influencer, how to measure your return investment and whether she had any success using third party influencer platforms and more
WHAT YOU’LL LEARN FROM THIS EPISODE:
What is Pocket Prints and how it got started
How Yuki promotes Pocket Prints
Three promotion strategies Yuki uses on Instagram
At what point in their business journey Yuki started working with influencers and how it impacted their business growth
What mistakes Yuki did when she first started working with influencers
How Yuki chooses influencers to work with and what are the key criterias
Do you need to reach out to the influencer before sending stuff
The difference between gift and paid promo strategy
Prices of paid influencers
What are the prices for big influencers
How Yuki discovers new influencers
About third-party influencer search
Can gifted strategy help grow your business
What percentage of influencers would say ‘yes’ to a gifted strategy
What kind of promotion can you get from the influencers when using paid strategy
How to measure the return investment when working with influencers
Does Yuki collaborate with influencers who get in touch with her
Yuki’s advice to someone who’s thinking about contacting influencers
Do you need to evaluate the influencers’ engagement before getting in touch with them
Does Yuki do all the influencer work herself
Pocket Prints website: https://app.pocketprints.com.au/
Smart Online Marketing: https://www.facebook.com/groups/2377639155855199/
Kaity on Instagram: https://www.instagram.com/kaitygriffin_/
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