In an earlier post, I talk about what to do if you want to do Google Ads but you don’t want an Ads Manager – you can check it out here.
But if you DO have an ads manager, or you’re looking to hire one quick sticks, this post is for you.
Because sometimes when you hire a specialist, it can be quite tricky to figure out if they’re doing a good job for you (if you’ve ever hired a web dev, you’ll know exactly what I mean. Lols).
Aside from evaluating whether they are bringing in more dosh or leads for your biz, here are three easy peasy ways to tell if your ads manager is for reals.
These are some of things that I pride myself on in my own agency, but often go amiss in others, especially if Google Ads is not their only service.
Let’s dive in!
1. They confidently talk about goals and they are focused on achieving them.
Goals are the things that drive money and customers straight from your carefully worded ads through your website and into your business.
In Google Ads, this will be Cost Per Acquisition (CPA), Return On Ad Spend (ROAS) and average conversion rate. If your ads manager isn’t talking about these things, then your ads probably aren’t working as well as they could be.
Your goals are the most important part of your ads experience, and the person managing your account should understand that and be able to execute.
2. You should understand their reports.
Be super wary of anyone who talks in complete jargon, because this is a super nifty way to pull the wool over your eyes (I’ve seen it, and it aint pretty).
If your ads manager can’t explain your ads to you in a way that makes perfect sense? That’s a massive red flag my friend.
3. They’re easy to work with and get hold of.
This can be tricky to assess before you hire them, so don’t be afraid to ask questions around when you can expect to hear from them, what to do if you need them, and who else might be working on your account.
Asking these kinds of questions before saying “I do” is great for two reasons:
- It helps you get a feel for their comms style (did they answer quickly, was it friendly, did it gel with how you like to do things).
- It manages your expectations. If you’re not actually dealing with the person (or people!) that are going to be in your account then you’ll need to make a call on whether that fits in with how you like to operate.
These are really the bare minimum of things you should expect when you hire an ads manager (or any specialist, for that matter). One of the easiest ways to tell if someone is doing a good job is to understand at least a little of what they do. Especially if they are spending your money!
With that in mind, I’d be a bad Agency owner if I didn’t tell you about my Google Ads course, which is kicking off again in May. I take you step by step through how to set up profitable ads over the course of 12 weeks.
There’s heaps of support and you can do it at your own pace.
It’s worth doing, even if you never plan on running your own account. The knowledge you’ll gain will ensure you never waste money hiring a bad egg, so jump on the waitlist today to secure your spot!