All the latest updates, tips and tricks to help your Google Ads account thrive in the most profitable way. And the cringe-worthy bants are free. You’re welcome.

  • Attribution models

    Google Trends – WTF is DDA Attribution?

    Google have made the decision to make Data Driven Attribution (DDA) their default model for all new conversion actions. Attribution has always been a murky topic, particularly since different platforms use different models (hello reporting discrepancies!). Here’s our hot take on this recent update:  What’s changing? All new conversion actions will default to the DDA model (previously, it has defaulted […]


  • Student Feature - Jo Kanaris

    Student Spotlight – Jo Kanaris from The Elevatory

    Meet Jo, a Profitable Promotion alumni and resident tech nerd at The Elevatory. As Operations Manager & Coach led by Founder Anna Jonak, she is dedicated to providing exceptional client service. We are delighted to feature her in this month’s Student Spotlight, and know you’ll find her biz as interesting as we did! You can […]