You’ve cleverly crafted ads based on keywords that you’ve researched for relevance and reach. Your campaign structure and strategy is on point, with ad groups that make sense for your business. The budget has been agreed upon and assigned. Now what? Surely there’s nothing to do now but wait for the influx of customers you […]
All the latest updates, tips and tricks to help your Google Ads account thrive in the most profitable way. And the cringe-worthy bants are free. You’re welcome.
A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use and basically no bother at all. Prior to this, it’s reputation was that it was too techy (see my blog here about that one) and overwhelming […]
A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be honest but I’ve tuned it out. The premise behind it was that you need as much information about your customers as possible in order to […]