A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’.
The hype was real.
It probably still is to be honest but I’ve tuned it out.
The premise behind it was that you need as much information about your customers as possible in order to make the best business decisions, so that you can
a) get more of the same kind of customer and
b) look after the customers you already have.
All sounds great, right?
But in all the hype there was something kinda ‘big’ missing.
How to actually get our hands on it (ethically), and what to do with it once we had it (ethically). And of course, how to protect the privacy of our customers at the same time.
It just became a bit too tech-y for most of us to get our heads around and make use of. We liked the idea, but had no real roadmap (and certainly no budget to pay an ‘expert’ or invest in a spendy new system).
Google Ads can seem a bit tech-y.
But that’s actually one of its best features. Because it’s tech-y, but it’s not rocket science. No additional degree or analytical background is needed.
Once you get your head around it (and it doesn’t take long, promise!) the tech-y bits are the features you use to get the most out of your paid ads.
They’re what you look at to judge performance.
The numbers you crunch to see how much you need to spend and how far you can scale your ads.
They’re the rules you put in place so that you never spend too much on a keyword. The adjustments you make to let Google know what search terms you want your ads to show for.
And the best part is that I have the roadmap for you to go from tech-no to tech-yes in as little as 12 weeks.
I have the step-by-step instructions, the checklists, the training videos and the support you need. So that you can firstly understand how Google Ads works, and then take that knowledge and smash your sales targets out of the ballpark.
The great thing about Google Ads being so tech-y, is that it gives you all the data you could possibly need to make the best choices for your business. ‘Big’ data, if you will.
And in my Google Ads course, Profitable Promotion, I show you all the tech-y bits and bobs and I de-mystify them for you.
So, don’t let your fear of the tech rob you of the revenue you could be generating from Google Ads.
The doors to my course are currently open (woohoo!), so make sure you secure your spot now, and take your marketing to the next level.