Profitable Promotion will show you absolutely everything you need to know to…

Setup your Google Ad account to be a money making machine

PLUS give you the hands-on support and know-how to optimise your ads and achieve consistent, scalable revenue (time and time again)

AND help you make back the money you’ve been throwing into failed ads and agency fees — within a month.

"My account is still going so well. I have to turn it off at times as we just can't keep up!"


Ecommerce biz owners, digital marketers and in-house marketing legends…

If you’re not using Google Ads, you’re losing customers (you already know that, right?)

66% of people who buy online use Google Ads to find what they’re looking for. 

That means, more than half of your potential customers are scouring the internet right now.

They know what they want

Their fingers are frantically searching Google

Their credit card is ready

The question is, are they going to find you? Or are they going to drop their dollars on (*gasp*) a competitor?

Chances are, you’re here because you already know that Google Ads can: 
get you in front of the right audience
turn browsers into buyers
scale your business
… and if you’re a digital or in-house marketer help you better serve your clients and charge more for your services or land you a promotion.


HANDS up if any
of these sound like you 🙋

The good news?
You don't have to waste any more time, energy or money on tactics that don't work.

If you’re an ecomm owner? You can make bank from your Google Ads without the overwhelm, tech headaches and stress.

And if you’re a digi marketer? You can help your clients get an impressive return on ad spend (the kind that will mean you can charge more and land bigger accounts).




Running profitable Google Ads isn’t some insider’s secret

(despite what those slimy “google ad expert agencies” cold calling you and clogging up your inbox would have you believe).

Once you understand how Google Ads works, there’s an easy to follow, totally repeatable system you can apply to get results for you or your clients over and over again.

A system that I perfected over years of working with top notch businesses like Showpo and Swimwear Galore.

A system that has generated over $25 million in revenue for my clients – in 2021 alone.

Wanna roll up your sleeves, get your hands dirty, and learn everything you need to know to make the same (proven) system work for you?


Profitable Promotion Product

"My account is still going so well. I have to turn it off at times as we just can't keep up!"


I have increased sales, maintained profitability and driven more traffic to my website than ever before. Never in my wildest dreams did I think that I would ever manage to understand the beast that is Google Ads. 

Kaity has given me the skills and confidence to manage my own profitable ads account. The learning is paced appropriately and plenty of resources and tools are provided that I can continue to use after the course is completed. 

They somehow manage to make the difficult techy stuff easy. An added bonus is that Kaity and Caitlin are possibly the nicest people ever. Nothing is too much trouble and they genuinely care about helping everyone’s business.

My account is still going so well. I have to turn it off at times as we just can’t keep up!



Profitable Promotion

The most comprehensive Google Ads course you’ll ever find that makes getting results from Google Ads easy, understandable — and dare we say it — fun.

Profitable Promotion is the only program of its kind that reveals how to create an ads account like a pro AND optimise it to keep those PayPal notifications pinging.

Inside, you’ll learn how to…

AND you’ll get lifetime access to the course and any updates and upgrades so if the tech changes (and it will) you’ll always be able to keep your skills and knowledge fresh.

The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding. 
She explains everything in detail and in a way that makes sense so you know why you are doing it.
Then she shows you how to maintain your Google Ads with optimising, rather than just set up and leave to run on its own which is what I thought Google ads was initially.  
This will be a course that I continue to come back to time and time again.  Thank you for creating it!


If you’re…

then what are you waiting for?

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No more fumbling your way through on your own No more wasting time, energy and money

Those YouTube videos, freebies and blogs you’ve been downloading aren’t working because Google Ads shouldn’t be something you learn on your own. It’s a complex beast! 

That’s why Profitable Promotion has been specifically designed with oodles (and oodles) of hands-on mentoring and coaching. 

We wanna make sure you walk outta the course with the know-how and confidence you need to get results. 

We won’t just show you WHAT to do, but how to do it and why. And we don’t just stop there. We also help you solve any hiccups or challenges that pop up along the way. 

Support is our middle name 🤗


Google Ads can be, well, confusing. And nothing really beats hands-on support. That's why we include 12 weeks of coaching, support and accountability from me and my team.

success path

I *know* what it takes to build a profitable Google Ads account. I'll show you the exact steps I use time and time again to get serious results with my private VIP clients.


The community inside Profitable Promotion is truly one of a kind. It's full of supportive, uplifting and encouraging humans that are here to help.


You’ll LOVE my tried and tested templates and checklists that will keep you moving and making some jaw-dropping progress.


I absolutely recommend this course. It has been the best money I have spent on my business and worth every minute of my time. 

Even if you don’t intend to manage Google Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly. 

And for those who want to manage their ads internally – enjoy the ride!


Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training. 
The structure of the course is well thought out, and Kaity guides you step by step through the entire process. 
The online support is also fantastic – Caitlin and Kaity never ceased to amaze me with the level of detail they provided in response to any questions asked. 
I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!


The kind of Google Ad transformations we can get behind…


to this:

Feeling like you’ll never get your Google ads account

Getting a thrill out of checking your Google Ads account because you know *you got this*

Watching YouTube videos, downloading useless freebies, reading the entire internet and doing *all the things* but STILL not managing to run a profitable ads account (pssst… it’s not your fault, it IS confusing)

Understanding everything (and we do mean everything) you need to know about Google Ads without wasting another second on useless “tips” and “hacks”

Spending good money on a top-notch ads manager (that you could totally invest in, you know, actual ads) or hiring someone just as clueless as you

Learning Google Ads from a total pro, who can break down complex concepts into bite sized, friendly “non techy” chunks. 

Ready to see exactly what’s inside?


Google Ads Overview

Build a rock-solid Google Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.

Put an end to constant disappointment and Google Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In module one, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Connecting the Tech

Ugh. Tech. What a nightmare. 

Let’s shine a light on the monster under the bed so you can actually see it’s just a pile of dusty old socks. 

In this module we’ll walk you through how to exactly set up the (not scary anymore) techy bits and bobs to implement your profitable Google Ads strategy. 

In module two, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Conversion Tracking

Learn a quick n easy way to implement conversion tracking so you can make sure you’re getting data on the right things. This is hands down the most important part of ANY Google Ads account

In module three, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Search Campaigns

It’s time to build your account! You’ll be getting your hands dirty doing keyword research and setting up your search campaigns in the most efficient and effective way possible. 

In module four, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Shopping Campaigns

If you’re an e-commerce business, you won’t want to miss this one. 

I’ll teach you how to set up your shopping campaign/s, which are often the most profitable campaign type. 

In module five, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Remarketing Campaigns

Get back in front of site visitors that haven’t converted (yet) with my segmented remarketing strategy.

In module six, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:



AKA the key to transforming your ad account from ho-hum to a flat-chat money maker. 

Setting up your ad account is half the battle (which you’ll conquer with the toolset above). 

The real success comes when you commit to optimising your account weekly and tweaking your account based on real-time data – and not just throwing something against the wall and hoping that it’ll stick. 

In module seven, you’ll learn:

Plus these time saving resources: 

Full lesson breakdown:


Plus, these advanced trainings

Ready to get your products in front of paying customers again and again?
(And again?)

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Did someone say bonuses?



Private Facebook Group

Snag an invite to our exclusive FB group where me and my team will be doling out support on the reg. We’ll be your Google-y sidekicks helping you to become unstuck. 


2 x weekly coaching calls

You are welcome to join in on the two group coaching calls that happen each week during the program (that’s 24 calls in total). 

We’ll answer burning questions, troubleshoot any areas you’re getting ‘stuck’ and tell (truly excellent) jokes. These are recorded, so no need to stress if you’re gonna miss them. You can submit questions beforehand 😉

These calls are held at 4pm AEST / AEDT on Tuesday and 9am AEST / AEDT on Thursday


Personalised Keyword Reviews

Don’t make the common mistakes that most ad accounts make – using keywords that are too broad or too specific! Become the Goldilocks of keyword research and pick keywords that are “just right” for your business. 

During the 12 weeks we’ll be around to give you real-time feedback on the keywords you’re thinking of targeting before you decide to start spending money. 


Referral Opportunities

Digital marketers – this is for you!

Nab a spot on my VIP client referral list (made up exclusively of Profitable Promotion graduates) that I share with people who contact me looking for a reputable ads manager. 


Optimisation Workshop

You’ll get a hot ticket to a bonus optimisation workshop with Caitlin held after the course concludes. 

This will give you an extra dose of support once your ads have been running for a while, and you can get answers to questions related to the specific issue you’re struggling with.


Promo Hero Bonus Training

Not sure what to do ads-wise during promotional periods such as Valentines Day, Mothers Day or Christmas? Promo Hero is here to save the day!

In this mini course, I’ll walk you through the exact steps we take to set up client promos so you can walk into the next holiday period with ease. 


YouTube Ads Training

Want to utilise the YouTube network inside Google Ads? We’ve got you covered. 

In this bonus module I’ll take you inside the easy way to set up YouTube ads using remarketing strategies to reach your customers when they’re browsing their favourite channels. 


Drafts & Experiments

Get access to a bonus module covering off when to apply a draft or experiment. 

I’ll teach you when to use them, how to use them and how to measure the results. 


I'm Kaity. I'm damn good at ads.

I’m also a Kardashian aficionado and kombucha lovin’ lady hailing from Melbourne, Australia. 

When I’m not wrangling three muddy kids, I’m knee deep in ads land, helping A-lister clients like Snuggle Hunny Kids, Showpo and Kettle & Fire get serious ROI from their marketing spend. 

I also teach businesses and marketers how to profitably use Google Ads so they can kiss overwhelm and tech-overload goodbye. AND so they can focus on what matters most (hello, more sales!)

I have a knack of breaking down totally confusing concepts (like Google Ads) so I can let my students in on the trade secrets I use with my 7 figure clients in a totally accessible way.


I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.


Whether you're just starting out or have been running ads for a while, Profitable Promotion will help you get better results from your Google Ads - guaranteed


I care about the work I put out into the world and the last thing I want is for you to have buyer’s remorse!

If you go wild inside Profitable Promotion for 30 days, and you don’t think it’s all it’s cracked up to be – and you can show me you’ve implemented some of the teachings – I’ll happily refund your tuition. 


 View all the details here >>

Thanks to Profitable Promotion I’ve just closed a USD $10,650 deal. 

Before the course, I would not have had the confidence to pitch Google Ads as a service, despite having someone on my team that is experienced. 

I’m only on Module 2 and due to the quality of the course and how in depth it is, it gave me the confidence to offer it. 

Client paid the deposit and signed the agreement yesterday, so I’ve already made my investment back and more in 10 days!


There’s nothing more satisfying than watching those first sales roll on in from your ads account.

If you’re an ecomm owner, people are searching online for what YOU sell, right now! But it’s up to you to get in front of them.

And if you’re a digi marketer, there’s no hotter skill than high performing, high converting Google Ads.


More questions?

I love the inquisitive type 😉

I’ll be totally up front with you, Google Ads is a complex beast. But we’ve specifically designed this course to be the easiest (hands down) way to learn how to wrangle Google Ads.

AND we’re here for you every step of the way. So if you get stuck and feel frustrated we’re just a FB post, or course call away.

Google Ads isn’t something that should be learned alone. You need a worthy Sea Captain to help you navigate the choppy water.

If you’re still keen, we’d love to be that Captain.

Module 1 will be released on the 19th September 2022.

The live portion of the course (FB support and coaching calls) will end on the 9th of December 2022 but you’ll have access to the content AND future training releases and updates forever.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. 

You sure can.

But here’s the catch:

Good Google Ads account managers cost money – I’m talking AT LEAST $1k per month, plus setup fees and ad spend. If you learn how to do this yourself (in a profitable way), you’ll not only be able to invest the management and setup fees on ad spend, but when the time does come that you’re able to afford to outsource to an expert, you’ll know how to tell whether they’re doing a good job or not.

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund. View the full returns policy here.


This is NOT a get rich quick program. This is a course designed to help you build a sustainable revenue generating marketing channel for your business. 

That takes time. 

If you’re looking for an immediate solution, this isn’t for you. 

In a word – yes.

Some of my students are marketing whizzes that need to upskill on Google Ads, but the majority are NOT experienced marketers.

To get really confident with Google Ads, my training and support will be game-changing.

The live portion of the course (which includes Facebook support and Q&A calls) goes for 12 weeks, but you get access to the training materials and ALL future updates that are included for the lifetime of the course.

Yes, yes, yes!! Soooo many businesses have accounts, but they are pretty sh*tty and need to be completely overhauled. If you have a current ad account but it’s not really cutting the mustard, this course will teach you how to setup your account in the right way and optimise for ongoing success.

Go right ahead! You are more than welcome to do that. Just a word of warning though, it has taken me YEARS to nail down the exact system that I teach in this course. And I promise you that you will save money in the long-term by taking this shortcut. You’ll reduce your own tension headaches (tech issues can be nightmares) and also save money on wasted ad spend.

Of course! I love questions!

Shoot me an email and I will get back to you. Send it to [email protected] and use the subject line “Course Questions”

The lessons inside Profitable Promotion will make NO assumptions of your current skill level as it relates to Google Ads and will map out the entire A-Z process. 

The most important element in determining whether Google Ads will work for you is if you sell products and/or services that people currently are looking for, and you have an easy to use website that converts well. 

Some of our best students came into our course right at the beginning of their business. And we’ve also had people join that have huge businesses, but want to take things up a notch.

If you’re still not sure, send us an email at [email protected]  

We don’t want you having buyers regret so we’d love to help you work out whether now is the right time.

No, the content is dripped, meaning that one module goes live most weeks. There are a couple of implementation weeks thrown in there, so that you can catch up if life gets in the way (I know it will!!)

Oh, hey busy person! I get you. And I’m gonna be honest, you’ll need to be ready to commit a bit of time and energy to implementing what you learn in this course if you want to get results.

If life gets in the way after you sign up, the good news is, you have lifetime access to the content so you can dip in again when things calm down.

I think the more interesting and relevant question to ask here is: how much time will this course SAVE? 

With my templates and do-this-then-that style of teaching, you’ll be able to set up your ad account and optimise it like a pro. 

I also share my top automation strategies and tactics that not even the experts use. 

Not at all. All training is pre-recorded and will be in the course portal each week, ready for you to take action no matter what time zone you’re in. 

If you’re not able to attend the live calls (4pm AEST / AEDT on Tuesday and 9am AEST /AEDT on Thursday), you’re more than welcome to submit questions and we’ll still answer them live. You can catch the replay when you can. 

Facebook Ads and Google Ads are totally different platforms but work really well to complement eachother. 

If you’re currently running FB Ads you’ll pick up the concepts taught inside Profitable Promotion in a jif and be able to apply them inside Facebook Ads too. 

While we don’t specifically talk about Facebook ads inside the course, you are welcome to ask questions inside the Facebook group. 

Let's do this thing!

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Still wondering what Profitable Promotion can do for you? Hear it directly from past students…


Kaity’s course is absolutely amazing. I tried to learn google ads on my own and failed miserably. when I found Kaity and her google ads course, I was over the moon. 

Her style of teaching is fantastic. It’s the perfect pace. 

From the very beginning I knew this course would be great. I learnt how to set up multiple ads, change the ads if I need to, how to track the ads performance – everything. 

Having Kaity and Caitlin as a backup every week (course calls and fb group) was fantastic. No question was too much for them, they answered every question I had and they were so patient and polite to any question asked. 

It’s so satisfying to navigate around google ads and to be able to understand everything. 

I am recommending this course to anyone who owns a business. The power of google is unbelievable and it has grown my business more than I could have imagined. 

Thanks so much Kaity for your amazing course!!


Thank you Kaity. The content & resources provided are exceptional. Such a comprehensive and systematic approach to learning that is of benefit to not only to Google Ads newbies but also those wishing to upskill existing knowledge. 

The support provided by yourself and Caitlin has been outstanding.  Well done on simplifying a complex topic!


I signed up for Profitable Promotion after trying to teach myself Google Ads using YouTube videos and blog posts. I was in way over my head! 

When I joined Kaity’s free 5-day boot camp previous to the start of the course, I knew I was in the right place! 

She takes you though things step by step (with no step skipped!) and I have learned so much and now feel confident to run my ecommerce store google ads. Her weekly coaching calls were invaluable. 

I highly recommend this course to anyone who needs to learn Google Ads from the ground up!


I just wanted to say a huge THANK YOU for the amazing course. Wow! I have just learnt so much.

I just received a lead from a tiny campaign and let’s just say if that lead converts… it’ll cover a few years of my salary. 

My passion for Google Ads has resparked ridiculously! I’m writing this email from the library, where I have just met with a lady who I am helping set up some ads for her ecommerce store. I seriously LOVE the ecommerce side of Google Ads. I could sit here all night and do this however my stomach is rumbling and my eyes are tired.

I truly am thrilled that I made the investment in your course because I really do think it is the best that is available.


Kaity’s Google Ads course was fantastic – really well put together and easy to understand. There is a lot of tech stuff that can easily become overwhelming, however, she really breaks it down into bite-sized chunks, which are easys to work through.


I just wanted to say thankyou for the support through the course! I probably didn’t realise how crazy and mind blowing the whole google world is. 
I found the course incredibly helpful and really I don’t know how people can get a grip on this stuff without doing a degree on it. So I suppose this is the closest thing to that 🙂
Once again, thanks a million! It’s been great, it has also been really nice to actually talk in person with you both rather than just signing up to email downloads and then being sent a bunch of stuff for the rest of my life ha ha.


© 2022 Kaity Griffin