“My account is still going so well. I have to turn it off at times as we just can’t keep up!”
KATE – SENIORSTYLE.COM.AU
Calling all freelance and in-house digital marketers and e-comm business owners!
If you’re not using Google Ads, you’re losing customers
You already know that, right?
🤔 But just in case you’re not convinced,
here are a few stats for you to ponder 🤔
LOADS of customers are using Google Ads to find what they need
More than half (66%) of people who buy online use Google Ads.
Google Ads are more effective than any other online advertising
People are four times more likely to click ads on Google (63%) than ads on any other network. Yep, that includes Facebook and Instagram.
The potential ROI is bonkers
Businesses make an average of $2 in revenue for every $1 they spend on Google Ad
Google Ads isn’t going anywhere
Google generates 97% of its revenue from Google Ads alone.
And if you’re a digital marketing pro there is no hotter skill than the ability to run high-performing, high-converting Google Ads
More than 1.2 million businesses rely on Google Ads to market their products and services. And more and more businesses are joining them everyday.
Problem is, Google Ads are so dang confusing and the tech can be scary as heck
🙋 HANDS UP IF ANY OF THESE SOUND FAMILIAR 🙋
- You’ve watched a gazillion YouTube videos, downloaded every single freebie you could find, and maybe even dabbled in some Google Academy training but it still feels like the Google Ads platform is written in a different language.
- You know you want to have a crack at Google Ads but the thought of throwing your client’s budget (or your own money) at it without a solid understanding of the strategy—or a system to make it work—makes you want to run for the hills.
- You’ve set up a few ads but you have no idea whether they’re actually doing what they’re meant to do (spoiler alert: they’re probably not).
- You’ve had some success with Google Ads in the past, but if you’re totally honest, you wouldn’t be able to pinpoint why and you don’t know how to reliably get the same results.
- You’ve been using FB ads successfully but Google Ads feels like a whole different ball game.
- You used to be good at all this but technology has changed (like, a lot) since you last managed a Google Ads account.
THE GOOD NEWS?
You CAN learn Google Ads
You CAN learn Google Ads
If you’re a freelance or in-house marketer?
You can help your clients get an impressive return on their marketing budget.
If you’re an e-comm business owner?
You can make bank from your Google Ads without the overwhelm, tech headaches and stress.
And you can do it all inside Profitable Promotion.
Introducing…
Profitable Promotion
Profitable Promotion is THE MOST comprehensive Google Ads course on the market. It includes everything you need to know to get results from Google Ads over and over again.
AND inside we break down the normally overwhelming tech to make it easy, understandable—and dare we say it—fun.
Profitable Promotion includes:
- Best practice account set-up to make sure everything runs smoothly from day one (no tech headaches, promise).
- Choosing the right campaign strategies so you’re not throwing your budget behind ads that won’t work.
- Finding profitable keywords that will target your perfect customers (aka people who are actually searching for what you sell).
- Reporting on the data and interpreting results so you know exactly what’s going on in your ads account (no matter who is running it).
- Advanced optimisation strategies so you can continue to get the best ROI for your ad spend (all while spending under an hour in your ads account each week).
- Systems, tools, templates and automations to swipe and use with multiple accounts so you can scale your services and save time, money and energy.
- PLUS lifetime access to course updates and all the support you need to stay on top of the tech and keep your skills and knowledge current.
“The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding. Thank you for creating it!”
VEE LAWRY
There’s a reason why Facebook Ad managers are a dime a dozen but (genuinely good) Google Ad experts are harder to find
This is some advanced tech!
It isn’t something you can learn on your own (not without a lot of time, a lot of energy, and let’s face it, a lot of heartache along the way). I know because I’ve been there.
I’ve spent years becoming one of the top 3% of global Google Ad experts—with the certification from Google to match.
And perfecting a system working with top-notch businesses like Showpo and Swimwear Galore.
A system that has generated over $25 million in revenue for clients… in 2021 alone.
I designed Profitable Promotion to share everything I know.
So you can take the shortest route possible to Google mastery
(with plenty of support along the way).
So you can save time, money and heartache (that comes with learning the hard way).
And so you can avoid the mistakes plenty of beginners make (including me!)
Support is our middle name 🤗
Profitable Promotion has been specifically designed with oodles (and oodles) of hands-on mentoring and coaching. We wanna make sure you walk outta the course with the know-how and confidence you need to get results. And keep getting them.
We won’t just show you WHAT to do, but how to do it and why.
And we don’t stop there. We also help you solve any hiccups or challenges that pop up along the way.
AND keep you up to date with tech updates and changes so your knowledge and skills stay fresh and current.
COACHING
Nothing really beats hands-on support. Inside Profitable Promotion, you get all the coaching, support and accountability you need from me and my team.
COMMUNITY
The community inside Profitable Promotion is truly one of a kind. It’s full of supportive, uplifting and encouraging humans that are here to help.
SUCCESS PATH
I *know* what it takes to build a profitable Google Ads account. I’ll show you the exact steps I use time and time again to get serious results with my private VIP clients.
TEMPLATES, TOOLS, CHECKLISTS, & MORE
You’ll LOVE my tried and tested templates, tools and checklists that you can swipe and use as your own.
👋 Say goodbye to 👋
- Tech headaches and information overwhelm.
- Scratching your head over the data and numbers.
- Winging it with your client’s marketing budget (or your own).
- Fumbling your way to results (and tearing your hair out along the way!) without support.
Join Profitable Promotion before enrolment closes on the 8th of March
Single payment of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
4 payments of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
“This will be a course that I continue to come back to time and time again. “
The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding.
She explains everything in detail and in a way that makes sense so you know why you are doing it.
Then she shows you how to maintain your Google Ads with optimising, rather than just set up and leave to run on its own which is what I thought Google ads was initially.
This will be a course that I continue to come back to time and time again. Thank you for creating it!
VEE LAWRY
“Profitable Promotion
is the gold standard.”
Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training.
The structure of the course is well thought out, and Kaity guides you step by step through the entire process.
The online support is also fantastic – Caitlin and Kaity never ceased to amaze me with the level of detail they provided in response to any questions asked.
I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!
LORRI RITCHIE
Ready to see exactly what’s inside?
Google Ads Overview
Build a rock-solid Google Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.
Put an end to constant disappointment and Google Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In module one, you’ll learn:
- The structure of a high converting Google Ads account so you don’t go sending money down the drain.
- How to use my tried and true Google Ads calculator to crunch the all important numbers and empower you to understand the relationship between your website and your ads acount
- An overview of the key Google Ads concepts – minus the confusing tech-speak
Plus these time saving resources:
- Website review checklist to audit yours or your clients’ site to identify leaky holes
- Metrics that Matter cheat sheet
- Goal setting calculator to crunch the numbers
Full lesson breakdown:
- Lesson 1 – Google Ads Roadmap
- Lesson 2 – Getting to Know Google Ads
- Lesson 2b – Getting to Know Google Ads
- Lesson 3 – Structure of Search Campaigns
- Lesson 4 – Structure of Shopping Campaigns
- Lesson 5 – Structure of Remarketing Campaigns
- Lesson 6 – Your Website
- Lesson 7 – Marketing Funnel + Google Ads
- Lesson 8 – Metrics that Matter
- Lesson 9 – Conversion Overview
- Lesson 10 – Attribution Models
- Lesson 11 – Crunching the Numbers
- Lesson 12 – Optimisation Overview
- Lesson 13 – Google Ads Walkthrough
Connecting the Tech
Ugh. Tech. What a nightmare.
Let’s shine a light on the monster under the bed so you can actually see it’s just a pile of dusty old socks.
In this module we’ll walk you through how to exactly set up the (not scary anymore) techy bits and bobs to implement your profitable Google Ads strategy.
In module two, you’ll learn:
- How to install Google Tag Manager
- How to install remarketing code so you can get back in front of people that have visited your site, but not purchased
- How to connect Google Merchant Centre with your site and set up a product feed so you can use shopping ads (a highly profitable campaign type for e-comm businesses)
- Rinse and repeat tech setup systems for WordPress and Shopify
Plus these time saving resources:
- “How to audit an existing ad account” video where I walk you through my account audit process if you’re taking on an existing account
- An audience list template to set up remarketing lists quickly
- Product feed templates
Full lesson breakdown:
- Lesson 1a – How to Audit an Existing Ad Account
- Lesson 1 – Tech Overview
- Lesson 2 – Google Tag Manager
- Lesson 3 – Remarketing
- Lesson 4 – Google Merchant Centre
- Lesson 5 – Dynamic Remarketing for Shopify
- Lesson 6 – UTM Parameters
Conversion Tracking
Learn a quick n easy way to implement conversion tracking so you can make sure you’re getting data on the right things. This is hands down the most important part of ANY Google Ads account
In module three, you’ll learn:
- How to set up dynamic conversion tracking so you can track precise revenue numbers
- How to track people that make a phone call from one of your ads
- How to setup tracking for people that submit forms on your site
- Calendar and third party app tracking
Plus these time saving resources:
- How to perform a conversion audit instructions so you’re setting up the right tracking from the get-go
- Step by step tracking instructions for Shopify and WordPress, plus tracking solutions for other sites
Full lesson breakdown:
- Performing a conversion audit
- Setting up a purchase conversion with dynamic revenue values
- Setting up calls from website
- Setting up calls from ads
- Tracking form fills
- Tracking calendar bookings
- Rinse and repeat conversion tracking for client managers
Search Campaigns
It’s time to build your account! You’ll be getting your hands dirty doing keyword research and setting up your search campaigns in the most efficient and effective way possible.
In module four, you’ll learn:
- How to do keyword research to get your ad in front of your most profitable set of customers
- How to use negative keywords to get the right eyes on your ads (so you stop wasting money)
- How to set up you search campaigns using the best strategy and structure possible
- How to implement brand, competitor and non brand search campaigns
Plus these time saving resources:
- Keyword setup template to load your keywords in under a minute
- My favourite keyword research tools
- Ad copy templates to load your ads in a breeze
- Negative keyword swipe file to prevent wasted money from the start
- Google Ads Editor training videos
- Editorial policy and copywriting best practice
Full lesson breakdown:
- Lesson 1 – Deep Dive
- Lesson 2 – Developing a Search Strategy
- Lesson 3 – Keywords
- Lesson 4 – Bidding and Budgeting
- Lesson 5 – Setting up Search Campaigns
- Lesson 6 – Writing & Uploading Ads
- Lesson 7 – DSA Campaigns
- Lesson 8 – Ad Extensions
- Lesson 9 – Audiences
- Lesson 10 – Negative Keywords
- Lesson 11 – Local Search Ads
- Lesson 12 – Campaign Review
Shopping Campaigns
If you’re an e-commerce business, you won’t want to miss this one.
I’ll teach you how to set up your shopping campaign, which are often the most profitable campaign type.
In module five, you’ll learn:
- How to set up your shopping campaigns and bid on each product like it’s an individual profit centre
- My advanced feed optimisation training to give you an edge over your competitors
- Performance Max and traditional shopping campaign training (and when to use which campaign)
- How to optimise product titles and images through a supplementary feed
- How to organise and categorise your feed using custom labels for advanced campaign management
- How to maintain a healthy GMC and avoid product disapprovals and account suspensions
- How to leverage shopping promotions during peak promo periods
Full lesson breakdown:
- Lesson 1 – Google Shopping Recap
- Lesson 2 – Reviewing an Existing Shopping Setup
- Lesson 3 – Creating a Healthy Feed + Feed Optimisation
- Lesson 4 – Traditional Shopping Campaigns
- Lesson 5 – Performance Max Campaigns
- Lesson 6 – Shopping Promotions
Remarketing Campaigns
Get back in front of site visitors that haven’t converted (yet) with my segmented remarketing strategy.
In module six, you’ll learn:
- The most effective way to set up your remarketing campaigns
- How to segment your remarketing traffic and bid on people depending on their likelihood to buy – without gambling like a cowboy
- How to design your own remarketing ads, minus the designer fee
Plus these time saving resources:
- My remarketing grid spreadsheet
- Ad best practices and common ad specs
Full lesson breakdown:
- Lesson 1 – Creating a Remarketing Strategy
- Lesson 2 – Setting Up Your Remarketing Campaign
Optimisation
AKA the key to transforming your ad account from ho-hum to a flat-chat money maker.
Setting up your ad account is half the battle (which you’ll conquer with the toolset above).
The real success comes when you commit to optimising your account weekly and tweaking your account based on real-time data – and not just throwing something against the wall and hoping that it’ll stick.
In module seven, you’ll learn:
- The exact optimisation strategy we use with our private clients
- Diagnosing what to optimise inside an ad account
- Weekly, monthly and ad hoc optimisation tactics, and when to use them
- When to switch to automated bid strategies to leverage Google’s machine learning
Plus these time saving resources:
- How to set up a reporting dashboard for you or your client
- An n-gram script to identify wasted spend
- Adding new keywords template to continually build out a high converting ad account
- Auto-rule template to create a safety net for your ad account
- Shopping filter template to tweak your product bids
- Broken link script to identify 404 pages
Full lesson breakdown:
- Lesson 1 – All About Optimising
- Lesson 2 – Overview of Reporting
- Lesson 3 – Account Optimisations
- Lesson 4 – Non Brand Search Optimisations
- Lesson 5 – Brand Campaign Optimisations
- Lesson 6 – DSA Optimisations
- Lesson 7 – Shopping Campaign Optimisations
- Lesson 8 – Remarketing Campaign Optimisations
- Lesson 9 – Performance Max Optimisations
- Lesson 10 – Automated Bid Strategies
If you’re…
- A digital marketer who wants to better serve your clients, add an in-demand skill to your service offering AND be seen as the industry go-to person for reputable ads management.
- An in-house marketer looking to upskill (and land a payrise or promotion).
- Or an e-commerce business owner who wants—scrap that, needs—a reliable way to generate consistent customers (instead of hoping your next social media post goes viral).
…then what are you waiting for?
Join Profitable Promotion before enrolment closes on the 8th of March
Single payment of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
4 payments of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
“Best money I have spent on my business”
I absolutely recommend this course. It has been the best money I have spent on my business and worth every minute of my time.
Even if you don’t intend to manage Google Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly.
And for those who want to manage their ads internally – enjoy the ride!
NICOLE — IVADORE.COM.AU
“My account is still going so well. I have to turn it off at times as we just can’t keep up!”
I have increased sales, maintained profitability and driven more traffic to my website than ever before. Never in my wildest dreams did I think that I would ever manage to understand the beast that is Google Ads.
Kaity has given me the skills and confidence to manage my own profitable ads account. The learning is paced appropriately and plenty of resources and tools are provided that I can continue to use after the course is completed.
They somehow manage to make the difficult techy stuff easy. An added bonus is that Kaity and Caitlin are possibly the nicest people ever. Nothing is too much trouble and they genuinely care about helping everyone’s business.
My account is still going so well. I have to turn it off at times as we just can’t keep up!
KATE — SENIORSTYLE.COM.AU
Whether you’re just starting out or have been running ads for a while, Profitable Promotion will help you get better results from your Google Ads – guaranteed
30-DAY GUARANTEE
I care about the work I put out into the world and the last thing I want is for you to have buyer’s remorse!
If you go wild inside Profitable Promotion for 30 days, and you don’t think it’s all it’s cracked up to be – and you can show me you’ve implemented some of the teachings – I’ll happily refund your enrolment.
Did someone say bonuses?
You bet I did.
Personalised Keyword Reviews
Don’t make the common mistakes that most ad accounts make – using keywords that are too broad or too specific! Become the Goldilocks of keyword research and pick keywords that are “just right” for your business.
During the 12 weeks we’ll be around to give you real-time feedback on the keywords you’re thinking of targeting before you decide to start spending money.
Optimisation Workshop
You’ll get a hot ticket to a bonus optimisation workshop with Caitlin held after the course concludes.
This will give you an extra dose of support once your ads have been running for a while, and you can get answers to questions related to the specific issue you’re struggling with.
Promo Hero Bonus Training
Not sure what to do ads-wise during promotional periods such as Valentines Day, Mothers Day or Christmas? Promo Hero is here to save the day!
In this mini course, I’ll walk you through the exact steps we take to set up client promos so you can walk into the next holiday period with ease.
MEET YOUR TEACHER
Hi, I’m Kaity.
Google Ads expert, teacher, systems lover and numbers nerd.
Also, Founder of Sunday Digital and Head Trainer at kaitygriffin.com
I’m here to help you cut through the tricky tech so you can create seriously profitable Google Ads. And I’m here to change the industry for the better.
I’ve used Google Ads to create skyrocketing sales for my own e-commerce business—and for top-notch brands like Showpo, Swimwear Galore and Brian Tracy.
When I’m not knee-deep in ads land or geeking out on spreadsheets, you can find me being a personal servant to three delightful kids.
I’m a hopeless homebody with no desire to travel or do anything but be with my family, drink kombucha, listen to a pop culture podcast or relax to a soothing episode of Real Housewives. And a final fun fact? The only cheese I eat is halloumi (don’t at me).
“I’ve just closed a $10,650 deal”
Thanks to Profitable Promotion I’ve just closed a US $10,650 deal.
Before the course, I would not have had the confidence to pitch Google Ads as a service, despite having someone on my team that is experienced.
I’m only on Module 2 and due to the quality of the course and how in depth it is, it gave me the confidence to offer it.
Client paid the deposit and signed the agreement yesterday, so I’ve already made my investment back and more in 10 days!
ROCHELLE — LANAROCSOLUTIONS.COM
“Definitely worth every penny I have spent”
I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.
JOANNE — DIGITAL MARKETER
Google Ads is quickly becoming a non-negotiable skill for digital marketing experts
You can’t afford to miss this course if…
- You’ve maxed out your ROI and impact with SEO, Facebook Ads and other digital marketing strategies.
- You want to charge more for your expertise or negotiate a pay rise at your in-house gig.
- You’re sick of losing potential clients to marketing agencies that claim to “do-it-all”.
- Or you’re looking for new ways to get results for your current clients who already LOVE working with you (less time on lead gen and client management sounds pretty good, right?).
Google Ads can help you attract better clients, deliver better services and achieve better ROI for the accounts that you manage.
And the best way to learn Google Ads (and take a shortcut through the years and YEARS of learning it took me to become one of the top 3% of global Google Ad experts) is right here with Profitable Promotion.
More questions?
We love the inquisitive type 😉
Ready to do this thing?
Single payment of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
4 payments of
- 12 weeks of mentoring, coaching and support
- 7 implementation modules
- 3 x weekly office hours
- Lifetime access to materials
- Personalised keyword reviews
- Bonus Optimisation Workshop
Still wondering what Profitable Promotion can do for you? Hear it directly from past students…
“The power of Google is unbelievable and it has grown my business more than I could have imagined”
Kaity’s course is absolutely amazing. I tried to learn google ads on my own and failed miserably. When I found Kaity and her google ads course, I was over the moon.
Her style of teaching is fantastic. It’s the perfect pace.
From the very beginning I knew this course would be great. I learnt how to set up multiple ads, change the ads if I need to, how to track the ads performance – everything.
Having Kaity and Caitlin as a backup every week (course calls and fb group) was fantastic. No question was too much for them, they answered every question I had and they were so patient and polite to any question asked.
It’s so satisfying to navigate around Google Ads and to be able to understand everything.
I am recommending this course to anyone who owns a business. The power of Google is unbelievable and it has grown my business more than I could have imagined.
Thanks so much Kaity for your amazing course!!
MARTHA – TRULYAMOR.COM.AU
“Such a comprehensive and systematic approach”
Thank you Kaity. The content & resources provided are exceptional. Such a comprehensive and systematic approach to learning that is of benefit to not only to Google Ads newbies but also those wishing to upskill existing knowledge.
The support provided by yourself and Caitlin has been outstanding. Well done on simplifying a complex topic!
KATHY — HOSTLOCAL.COM.AU
“I now feel confident to run my e-commerce store Google Ads”
I signed up for Profitable Promotion after trying to teach myself Google Ads using YouTube videos and blog posts. I was in way over my head!
When I joined Kaity’s free 5-day boot camp previous to the start of the course, I knew I was in the right place!
She takes you though things step by step (with no step skipped!) and I have learned so much and now feel confident to run my ecommerce store google ads. Her weekly coaching calls were invaluable.
I highly recommend this course to anyone who needs to learn Google Ads from the ground up!
ANDREA — CARAKEEPSAKES.COM
“I truly am thrilled that I made the investment in your course because I really do think it is the best that is available.”
I just wanted to say a huge THANK YOU for the amazing course. Wow! I have just learnt so much.
I just received a lead from a tiny campaign and let’s just say if that lead converts… it’ll cover a few years of my salary.
My passion for Google Ads has resparked ridiculously! I’m writing this email from the library, where I have just met with a lady who I am helping set up some ads for her ecommerce store. I seriously LOVE the ecommerce side of Google Ads. I could sit here all night and do this however my stomach is rumbling and my eyes are tired.
I truly am thrilled that I made the investment in your course because I really do think it is the best that is available.
LILY — SHEDIGITALMARKETING.COM
“I don’t know how people can get a grip on this stuff without a degree”
I just wanted to say thankyou for the support through the course! I probably didn’t realise how crazy and mind blowing the whole Google world is.
I found the course incredibly helpful and really I don’t know how people can get a grip on this stuff without doing a degree on it. So I suppose this is the closest thing to that 🙂
Once again, thanks a million! It’s been great, it has also been really nice to actually talk in person with you both rather than just signing up to email downloads and then being sent a bunch of stuff for the rest of my life ha ha.
NICOLE BODY — WELLOH.COM.AU
“Broken down into bite sized chunks”
Kaity’s Google Ads course was fantastic – really well put together and easy to understand. There is a lot of tech stuff that can easily become overwhelming, however, she really breaks it down into bite-sized chunks, which are easy to work through.
STAN ZASLAVSKY