There’s nothing better than seeing conversions flood your ad account, but discovering the quality isn’t up to par? Well, that just feels plain frustrating. The key to success is ensuring you’re attracting quality leads

1. Check Your Location Settings

At the campaign level, you can determine whether you just want to target people in your area or also include people interested in your area. See the difference? Double-check your location settings to avoid wasting budget on irrelevant clicks from irrelevant places. This small tweak can make a big difference in ensuring your ads reach the right audience.

2. Dig Deep into Your Search Term Report

Hunt through your search term report and be ruthless about adding negative keywords. This is especially important if your service attracts a lot of people looking for jobs (and you’re not hiring). Filtering out unwanted traffic helps you focus on the clicks that truly matter, ensuring your budget is spent on attracting quality leads.

3. Switch to Exact Match Only

For even more precision, move to exact match keywords. This helps your ads show up for the most relevant searches, increasing the chances of attracting quality leads. Exact match keywords limit your ads to searches that match your keywords exactly, reducing the likelihood of irrelevant clicks.

4. Optimise Your Forms

And here’s a bonus tip! Make your forms more specific and tailored to your ideal leads. Making them a bit more effort to fill in helps ensure you’re getting serious enquiries. Detailed forms can act as a filter, deterring casual browsers and attracting those genuinely interested in your services.

Quality Leads for Service-Based Businesses

Implementing these strategies can make your Google Ads work harder and smarter for you. By refining your location settings, meticulously managing your search term report, switching to exact match keywords, and optimising your forms, you can significantly improve the quality of your leads.

Remember, the goal is not just to get more conversions, but to get quality leads that are more likely to convert into loyal customers. Let’s make your Google Ads campaign more effective and efficient, attracting the leads that matter most to your business.

Quality leads, here we come! 🌟

p.s. if you’re wanting a bit more of a hand with your Google Ads, be sure to check out our one-off and ongoing services. We’d love to help!