If youโve been keeping an eye on Googleโs updates, you might have noticed the big changes happening in Google Merchant Center (GMC). After what felt like forever, Googleโs finally rolled out a shiny new interface thatโs got everyone talking. And guess what? It comes with some pretty cool features that can make managing your product feeds and ads a whole lot easier.
So, letโs dive into whatโs new in Google Merchant Center Next and how these updates can help you level up your Google Ads game.
Why Google Merchant Center Matters for Your E-Commerce Business
Google Merchant Center is a must-have if youโre running Google Ads for an e-commerce store. Itโs where you upload all your product data so Google can use it in Shopping ads and other campaigns. With this latest update, GMC just got a lot more user-friendly, making it easier to manage your feeds and spend more time scaling you or your clientโs business.
Hereโs Whatโs New in Google Merchant Center Next
- Your Supplemental Feeds Are Still SafeWe know that with any interface change, thereโs always that worry that your settings might get messed up. Good newsโyour supplemental feed and all those rules youโve carefully set up are still there. Youโll find them under โview data sourcesโ from the Products page. Just head to โsupplemental sourcesโ and โyour attribute rules,โ and youโre good to go.
- Automatic Product Pulling Is HereGMC now automatically pulls products into your account, which could save you the hassle of managing a manual feed. But heads upโif youโre using feed rules to exclude certain products, make sure to turn off this feature so it doesnโt mess with your settings.
- Simpler Column NamesGoogleโs made some tweaks to make the interface a bit more straightforward. For example, โCustom labelโ is now just โlabels.โ Itโs a small change, but it makes navigating the interface a bit easier.
- Better DiagnosticsOne of the best parts of this update is the improved diagnostics. Itโs now way easier to see whatโs going on with your product data and fix any issues that pop up. No more guessing games!
- Meet Product StudioThis new feature lets you optimise your product images right in GMC. You can add backgrounds, fix the resolution, and make your products look their best before they hit the ads. Itโs super easy to use and a lot of fun to play around with.
Ready to Take Your GMC Skills to the Next Level?
Weโre still getting the hang of the new Google Merchant Center, but weโre loving the changes so far. If youโre ready to get the most out of GMC and your Google Ads campaigns, our 12-week course, Profitable Promotion, is the perfect way to sharpen your skills.
Donโt miss outโjoin our waitlist to be the first to know when enrollment opens. Your e-commerce campaigns are about to get a serious upgrade!
