Imagine delving into your Google Ads account one day and being pleasantly surprised with what you see. 

You are confident in your strategy and know how to get results that align with your biz goals.

Incredible, isn’t it? 

But if you’re like most people, there’s something getting in the way of your paid ads glory. 

And I’mma dish the dirt so that you can have that dream above be your reality this year. Just call me your paid ads fairy godmother. 

Ok, ok, less of the sparkle and straight into the magic… 

This blog is all about conversion tracking. 

It’s probably not set up correctly in your G-Ads account, if it is even set up at all. 

Accurate conversion tracking is probably the secret sauce of Google Ads, because knowing how your ads perform with real data about the revenue or leads your ads are bringing in? Well, it’s pretty powerful stuff. 

It can help direct your ongoing strategy, budgets, and ability to use smart bidding. All the things. Without it? It’s pretty hard to make smart decisions backed up by data (my fav kind of decision!)

The thing is, it can be a bit tricky. Especially if you’re in a service-based biz and you can’t track direct revenue straight from your ads.

So how do you know where you’re at with conversion tracking? 

The first step? Have a real good ponder-oo about what you want your ads to achieve for you. 


Is it sales?

Leads? 

Website traffic? 

Phone calls? 

Each of these goals will impact what conversion tracking should look like in your account, so it pays to spend a bit of time working out what is going to be meaningful for your biz. 

One word of warning? Don’t use Google Ads for brand awareness campaigns straight off the bat – you want your ads to pay for themselves before including this in your strategy. Other platforms like Facebook and Instagram are much better at this, in my humble opinion.


Next? See how what you’ve discovered above matches what is in your account. 

If everything aligns – as in the conversions set up in your account match your desired outcomes – then the last step is just to make sure that the tracking is correct. E.g. if you’re tracking purchases, are they tracking correctly? 

  • Is your repeat rate less than 1.10? 
  • Is your attribution model time decay or data driven?
  • What is your conversion window? (key tip – if it’s more than 30 days you’re probably being too generous with how your ads are performing).

If you find that you don’t have the right conversion actions set up then the last step is going to be getting this done. 

And by this point, you’re probably wondering how the hecka you’re going to tick this off the list.

Luckily, you’re in the right place for this because I have a whole module on conversion tracking in my signature Google Ads course, Profitable Promotion. Jump on the waitlist for the next round in May so that you can experience the magic of correct conversion tracking in your G-Ads account quick stix. 

Kaity Griffin