Managing your Google Ads campaign performance doesn’t have to feel like rocket science. It’s all about getting into a good groove and making sure you’re giving your ads the love they deserve so they can perform their best. Here’s our easy breezy guide to keeping your Google Ads in tip-top shape, all year round.

Set Aside Weekly Ads Time For Your Campaign Performance

Imagine it’s like setting up a coffee date, but with your Google Ads. Dedicate at least 30 minutes each week to hang out with your campaigns. This isn’t just about checking boxes; it’s your time to dive in, see how things are moving, and make those tweaks that could turn “just okay” into “heck yeah” results. Find a spot in your week that works for you and make it a non-negotiable meet-up.

Monthly Check-Up on Your Conversions

Once a month, take a quick peek at your conversion actions. Think of it like checking in with a friend to make sure everything’s cool. This helps you catch anything that might’ve slipped through the cracks and ensures you’re still tracking the stuff that matters most to your biz.

Freshen Up Your Google Shopping Feed

If you’re playing in the Google Shopping sandbox, refreshing your supplemental feed monthly is the way to go. Even if you’re thinking, “But hey, nothing’s changed!” this is your chance to double-check that everything’s looking sharp and accurate. It’s like giving your products a little window display makeover.

Quarterly Spruce-Up of Your Ad Copy and Assets

Every three months, give your ad copy and assets a once-over. Businesses evolve, offers change, and what worked a few months back might need a refresh. Updating your ads to reflect these changes keeps your messaging fresh and relevant. It’s like swapping out your wardrobe with the seasons – out with the old, in with the new.

Sliding these habits into your routine can seriously amp up your Google Ads game. It’s not about doing everything at once; it’s about consistent, manageable tweaks that keep your campaigns running smoothly. So, grab your favorite beverage, roll up your sleeves, and let’s make those Google Ads shine. Here’s to making ads management feel more like a chill strategy session and less like a chore!

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