Navigating AI in Google Ads: What You Really Need to Know
If you’ve been feeling overwhelmed by the flood of AI updates, you’re not alone. The pace of change is rapid—but here’s the truth: you’re probably already using AI in Google Ads more than you realise.
Automated bidding, responsive ads, and broad match keywords have been powered by AI for years. What’s changed is the speed at which new tools are being rolled out. From AI Max for Search to Google’s setup chat tool, fresh features are arriving quickly. The good news? Most are optional, and you can roll them back if they don’t suit your account.
The new skillset for AI in Google Ads
Success in Google Ads is no longer just about setup. The real skillset now lies in:
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Prompting – feeding the system with smart, relevant context.
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Framing – shaping campaigns so Google has the best possible inputs.
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Reviewing – critically assessing outputs, instead of accepting them blindly.
Tools like ChatGPT or Gemini can be useful for brainstorming asset suggestions, analysing performance, or exploring keywords. But they’re not infallible. They’re designed to be agreeable, not always accurate. That’s why your role as the advertiser is to apply judgement.
Why Google Ads isn’t going anywhere
Despite the chatter that “Google Ads is dead”, the reality is very different. Advertising isn’t disappearing—it’s evolving. People still want to buy. Brands still want to be visible. The mechanics may shift, but the fundamentals remain.
The challenge—and the opportunity—is to stay curious, flexible, and open to testing new features. Even when it feels messy.
At Profitable Promotion, we help business owners and marketers do exactly that. Whether through our 12-week Google Ads course or our bespoke account management, we guide you through the changes with confidence.
