• Google Trends – WTF is DDA Attribution?

    Attribution models

    Google have made the decision to make Data Driven Attribution (DDA) their default model for all new conversion actions. Attribution has always been a murky topic, particularly since different platforms use different models (hello reporting discrepancies!). Here’s our hot take on this recent update:  What’s changing? All new conversion actions will default to the DDA model (previously, it has defaulted […]


  • Student Spotlight – Jo Kanaris from The Elevatory

    Student Feature - Jo Kanaris

    Meet Jo, a Profitable Promotion alumni and resident tech nerd at The Elevatory. As Operations Manager & Coach led by Founder Anna Jonak, she is dedicated to providing exceptional client service. We are delighted to feature her in this month’s Student Spotlight, and know you’ll find her biz as interesting as we did! You can […]


  • BTS of Business & Mum life w/ Kaity Griffin & Lisa Byrne

    In today’s episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and then ongoing ‘mum life’ and business blend. Today’s guest host […]