Profitable Promotion
The Google Ads Operating System for Marketers Who Are Done Winging It
A structured, repeatable framework for running profitable Google Ads accounts — with clarity, confidence, and no guesswork.
Twice-yearly intake. Limited cohort. Real support.
“I’ve just closed a $10,650 deal”
ROCHELLE — LANAROCSOLUTIONS.COM
You can run Google Ads. But it probably still feels heavier than it should.
You know the platform. You understand the levers. But without a defined system underneath it all, something stays slightly unsettled.
You hesitate before bigger restructures. You second-guess scaling decisions. You customise every account differently because there’s no repeatable backend to fall back on.
If you’re a digital marketer already offering Meta, email, or strategy — Google Ads might be the one service you hold slightly less confidently. You offer it, but it’s the weak spot. The one that keeps you reactive instead of structured.
That quiet friction has a cost. In your pricing. In your positioning. In the time you spend second-guessing decisions that should be automatic.
Profitable Promotion was built to remove it.
Profitable Promotion is a Google Ads Operating System. Not a course.
It’s not a tactic library. It’s not a template bundle. It’s not a sprint you complete and set aside.
It’s the infrastructure underneath every account you’ll ever manage.
This is what removes guesswork. This is what makes Google Ads predictable. This is what changes how you show up — with clients, in proposals, and inside accounts.
Built for two kinds of people
Digital marketers who want Google Ads to become a confident revenue arm — not a weak spot.
You already offer another channel. You’re not starting from zero. But Google Ads still sits slightly outside your zone of authority. Profitable Promotion gives you the system to change that — and the posture to match.
You don’t want to “add a service.” You want to walk into any account and know exactly what to do.
Business owners who want to run their own account with clarity — not emotion.
You’re tired of outsourcing blindly or reacting to every platform change. You want to understand what’s happening inside your account and make decisions from structure, not stress.
If you’re looking for shortcuts, this won’t resonate. If you’re looking for a system you can rely on for years, it will.
Built for two kinds of people
Digital marketers who want Google Ads to become a confident revenue arm — not a weak spot.
You already offer another channel. You’re not starting from zero. But Google Ads still sits slightly outside your zone of authority. Profitable Promotion gives you the system to change that — and the posture to match.
You don’t want to “add a service.” You want to walk into any account and know exactly what to do.
Business owners who want to run their own account with clarity — not emotion.
You’re tired of outsourcing blindly or reacting to every platform change. You want to understand what’s happening inside your account and make decisions from structure, not stress.
If you’re looking for shortcuts, this won’t resonate. If you’re looking for a system you can rely on for years, it will.
What’s inside Profitable Promotion
Because the support is hands-on and the cohort is capped, enrolment opens twice a year — March and September only.
The Full Operating System
Lifetime access to the complete framework — built to scale and adapt as your accounts grow.
Monthly Updates
Google changes constantly. Your system shouldn’t become outdated. We update content as the platform evolves.
12 Weeks of Support
Not drop-in Q&As. Structured, hands-on account reviews with real feedback from real Google Ads specialists.
Alumni Support
Ongoing support available beyond the 12 weeks for those who want agency-level mentorship long-term
Why enrolment only opens twice a year
Profitable Promotion includes 12 weeks of genuine, hands-on support. Real account reviews. Real feedback. Real people looking at your specific setup and telling you what to do next.
That level of support doesn’t scale to an open-door model. So we cap intake, open in March and September, and give every cohort the attention it deserves.
The only way to join Profitable Promotion is by jumping on the waitlist.
“Profitable Promotion is a course that I continue to come back to time and time again. “
The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding.
She explains everything in detail and in a way that makes sense so you know why you are doing it.
Then she shows you how to maintain your Google Ads with optimising, rather than just set up and leave to run on its own which is what I thought Google ads was initially.
This will be a course that I continue to come back to time and time again. Thank you for creating it!
VEE LAWRY
“Profitable Promotion
is the gold standard.”
Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training.
The structure of the course is well thought out, and Kaity guides you step by step through the entire process.
The online support is also fantastic – Kaity and her team never ceased to amaze me with the level of detail they provided in response to any questions asked.
I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!
LORRI RITCHIE
The Operating System, module by module
Seven core modules. Every piece of infrastructure you need to build, manage, and scale Google Ads accounts — with a defined process at every stage.
Module 1 — Foundation & Fundamentals
Account structure, goal setting, key metrics. Build it right from the start so you’re not fixing problems you created.
Module 2 — Tech Infrastructure
GTM, GA4, remarketing, Merchant Centre. Step-by-step setup for WordPress and Shopify — with audit processes for existing accounts.
Module 3 — Conversion Tracking
The most important part of any account. Dynamic revenue tracking, lead tracking, phone calls, bookings, third-party apps. Get the data right so your decisions are right.
Module 4 — Search Campaign Build
Keyword research, campaign architecture, ad copy, bid strategy. A repeatable build process you can replicate across every client.
Module 5 — Product Campaigns (E-comm)
Performance Max setup, feed optimisation, GMC management, custom labels. For e-commerce accounts that need more than a basic setup.
Module 6 — Budget Strategy
How to allocate, manage, and defend budgets. The link between budget and bid strategy — and how to make those conversations easier with clients.
Module 7 — Optimisation Framework
The weekly rhythm that actually moves the needle. How to diagnose, prioritise, and act — not react. The exact process used with private clients at Sunday Digital.
Advanced Training:
Google Ads Editor, UTM parameters, competitor campaigns, scripts, dynamic remarketing for Shopify.
“Best money I have spent on my business”
I absolutely recommend this course. It has been the best money I have spent on my business and worth every minute of my time.
Even if you don’t intend to manage Google Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly.
And for those who want to manage their ads internally – enjoy the ride!
NICOLE — IVADORE.COM.AU
“My account is still going so well. I have to turn it off at times as we just can’t keep up!”
I have increased sales, maintained profitability and driven more traffic to my website than ever before. Never in my wildest dreams did I think that I would ever manage to understand the beast that is Google Ads.
Kaity has given me the skills and confidence to manage my own profitable ads account. The learning is paced appropriately and plenty of resources and tools are provided that I can continue to use after the course is completed.
They somehow manage to make the difficult techy stuff easy. An added bonus is that Kaity and Caitlin are possibly the nicest people ever. Nothing is too much trouble and they genuinely care about helping everyone’s business.
My account is still going so well. I have to turn it off at times as we just can’t keep up!
KATE — SENIORSTYLE.COM.AU
“I’ve just closed a $10,650 deal”
Thanks to Profitable Promotion I’ve just closed a US $10,650 deal.
Before the course, I would not have had the confidence to pitch Google Ads as a service, despite having someone on my team that is experienced.
I’m only on Module 2 and due to the quality of the course and how in depth it is, it gave me the confidence to offer it.
Client paid the deposit and signed the agreement yesterday, so I’ve already made my investment back and more in 10 days!
ROCHELLE — LANAROCSOLUTIONS.COM
“Profitable Promotion is definitely worth every penny I have spent”
I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.
JOANNE — DIGITAL MARKETER
