How We Helped a Service-Based Business Reduce CPA in Google Ads by 47%

CASE STUDY – REDUCE CPA IN GOOGLE ADS

When we started working with this service-based client in February 2023, they had a clear goal: scale their business while reducing their Cost Per Acquisition (CPA) to under $100.

At the time, their CPA was over $150, even during their peak season. Our mission? Help them reduce CPA in Google Ads while maintaining robust growth.

Desk and vase with orange flowers - e-commerce ROAS optimisation

The Challenges: Reducing CPA in Google Ads While Scaling

  • Scaling a business is one thing; doing it while trying to reduce CPA in Google Ads is another.

  • The client’s existing campaign structure was hindering their ability to see where improvements could be made.

  • With an annual ad spend of $120k, the return on investment wasn’t hitting the mark

  • There was a pressing need to optimise the account for better performance.

The Strategy: Cutting Costs, Boosting Conversions

google-ads-consulting-calls

Deep Dive into Conversion Tracking

Our first task was to audit their conversion tracking.

We discovered that it was significantly undercounting conversions, which made scaling difficult.

By implementing more accurate tracking, we ensured that every lead and sale was captured correctly, providing a clearer picture of the account’s performance.

Streamlining Campaign Focus

Rather than trying to advertise every service offering, we honed in on the areas that had historically performed well.

This approach allowed us to allocate more budget to the most profitable services, enabling us to reduce CPA in Google Ads while scaling.

A deep dive into your account

Testing Bid Strategies

Given that each purchase had a consistent value, we tested both ROAS (Return on Ad Spend) and CPA-based automated bid strategies to find the most effective approach.

Ultimately, the CPA-based strategy provided the best results, allowing us to meet the client’s goals.

By 2024, our efforts had paid off

  • Ad Spend: increased by 56%, from $120k to $187k

  • Conversions: surged by 194%, going from 728 to 2142

  • CPA: reduced in Google Ads 47%, bringing it down to just $88


Looking for a Google Ads Partner?

Thinking about how your business could benefit from a strategy like this? Whether you’re looking to overhaul your Google Ads account or start from scratch, we’re the crew you want on board. Our expertise isn’t just in making the numbers look good; it’s in understanding what makes your business tick and translating that into digital success.

Ready to turn your Google Ads account from a challenge into your biggest asset? Let’s chat. Together, we can plot a course to success that’s tailored just for you.

Here’s to your success story being the next one we tell. Let’s make it happen!