If your Shopify Google Ads tracking is not working properly right now, you're definitely not alone. There's some pretty big changes happening with Shopify's checkout, and it's causing tracking [...]

If you’ve been keeping an eye on Google’s updates, you might have noticed the big changes happening in Google Merchant Center (GMC). After what felt like forever, Google’s finally [...]

There's nothing better than seeing conversions flood your ad account, but discovering the quality isn't up to par? Well, that just feels plain frustrating. The key to success is [...]

Performance Max campaigns have been making waves in the advertising world for a good few years now but it's only very recently that we've dabbled with them for our [...]

Here at Team Kaity we've become big fans of ChatGPT! It's truly revolutionised our approach to Google Ads. This powerful AI has allowed us to simplify and maximize efficiency [...]

Managing your Google Ads campaign performance doesn't have to feel like rocket science. It's all about getting into a good groove and making sure you're giving your ads the love [...]

You’ve cleverly crafted ads based on keywords that you’ve researched for relevance and reach. Your campaign structure and strategy is on point, with ad groups that make sense for your [...]

A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use [...]

A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be [...]

If I’m being transparent, I use Facebook and Instagram ads quite heavily in my own business. You may even be reading this right now as a result of the marketing [...]

It’s human nature to assume that things we don’t know how to do are hard. That’s because when we are first learning something, it often is hard. And time consuming, [...]

Here’s something I hear a lot from small biz owners and over-stretched digital marketers - “I get that I should be doing Google Ads but I just find it so [...]

Overwhelmed with options when it comes to marketing your business? Not sure whether Google Ads should be part of your marketing strategy? You’ve come to the right place.  For us, [...]

Did you know that over 20% of businesses don’t have a website? So if you’re part of the 80% that do, then you’re already ahead of the game when starting [...]

Is Google Ads right for you? Not sure whether to swipe right on G-Ads? Maybe you like the look of it and you’re keen to jump into some new advertising [...]

In an earlier post, I talk about what to do if you want to do Google Ads but you don’t want an Ads Manager - you can check it out [...]

If you’ve never done Google Ads before, it’s super easy to buy into every reco Google throws your way - after all, they’re there to help, right? And they know [...]

If the thought of running your own Google Ads account has you overwhelmed with a capital O, then let me start by saying - you are not alone. Google ads [...]

Imagine delving into your Google Ads account one day and being pleasantly surprised with what you see. You are confident in your strategy and know how to get results that [...]

When I meet someone who loves numbers as much as I do, I have to share them with everyone. Fiona is all about that data and is a much-cherished Profitable [...]

Meet Davina, total rockstar and Profitable Promoton alumni. She’s the heart and brains behind Mumpreneur Lawyer, which helps mum start-ups with personalised online legal packages. We can personally vouch for [...]

Lemme let you in on something I get asked about a lot…Promotions.  Specifically: "What's the best way to run promotions in your Google Ads account?" If the thought of having [...]

Meet Jo, a Profitable Promotion alumni and resident tech nerd at The Elevatory. As Operations Manager & Coach led by Founder Anna Jonak, she is dedicated to providing exceptional client [...]