How to get started if you don’t have an Ads manager
If the thought of running your own Google Ads account has you overwhelmed with a capital O, then let me start by saying - you are not alone. Google ads [...]
The number one mistake that’s ruining your ad success
Imagine delving into your Google Ads account one day and being pleasantly surprised with what you see. You are confident in your strategy and know how to get results that [...]
Read this to avoid Goal Setting FOMO
Would we even be a legit biz if we didn't talk about goals (and/or strategy) in January? If I’m honest I love a bit of reflecting at the beginning of [...]
Student Spotlight – Fiona Smallwood from The People’s Digital
When I meet someone who loves numbers as much as I do, I have to share them with everyone. Fiona is all about that data and is a much-cherished Profitable [...]
Student Spotlight – Davina Borrow-Jones from the Mumpreneur Lawyer
Meet Davina, total rockstar and Profitable Promoton alumni. She’s the heart and brains behind Mumpreneur Lawyer, which helps mum start-ups with personalised online legal packages. We can personally vouch for [...]
How to Make the Most of the Festive Season with Google Ads
Lemme let you in on something I get asked about a lot…Promotions. Specifically: "What's the best way to run promotions in your Google Ads account?" If the thought of having [...]
Google Trends – WTF is DDA Attribution?
Google have made the decision to make Data Driven Attribution (DDA) their default model for all new conversion actions. Attribution has always been a murky topic, particularly since different platforms use different models [...]
Student Spotlight – Jo Kanaris from The Elevatory
Meet Jo, a Profitable Promotion alumni and resident tech nerd at The Elevatory. As Operations Manager & Coach led by Founder Anna Jonak, she is dedicated to providing exceptional client [...]
Keyword Match Types Explained
It's often quite confusing to know which match type is right for your business. Often, I recommend a mix of modified broad, phrase and exact, but this particular strategy doesn't often [...]
Stop Believing These Google Ad Lies
If you've thought about (or even attempted to use) Google Ads before, I am going out on a limb to say that you've probably muttered one of these myths under [...]
