Google Trends – WTF is DDA Attribution?

Google have made the decision to make Data Driven Attribution (DDA) their default model for all new conversion actions. Attribution has always been a murky topic, particularly since different platforms use different models [...]

Keyword Match Types Explained

It's often quite confusing to know which match type is right for your business. Often, I recommend a mix of modified broad, phrase and exact, but this particular strategy doesn't often [...]


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