• Keyword Match Types Explained

    It’s often quite confusing to know which match type is right for your business.  Often, I recommend a mix of modified broad, phrase and exact, but this particular strategy doesn’t often work when you have a really tight budget and need to get the most out of it.  Keep reading for a quick overview of […]


  • Stop Believing These Google Ad Lies

    If you’ve thought about (or even attempted to use) Google Ads before, I am going out on a limb to say that you’ve probably muttered one of these myths under your breath. And you’re not the only one. I’ve had so many people say these to me when I start banging on about all the good […]