Scaling a Service Based Biz

CASE STUDY – SERVICE BASED CLIENT

Our client had years of ad history but no conversion tracking in place, and wanted to scale spend while keeping their Cost Per Acquisition (CPA) under $25.

This story isn’t just about the impressive metrics (though we’re pretty proud of those).

It outlines the importance of ensuring your ad account is tracking data correctly because, when it is, you can make smarter decisions to grow your ad account.

Desk and vase with orange flowers - e-commerce ROAS optimisation

Here’s some of the notable results from our optimisation strategy:

  • Cost: Our ad spend took a confident leap by 53%, from $70k to $108k, a clear indicator of our aggressive yet calculated approach to scaling

  • CPA goal met: Just two months in, and we were hitting our CPA goals

  • Impression Share: Saw a significant boost by 37%, ensuring our client’s ads were front and centre for the right people

  • Quality Leads: We didn’t just attract more clicks; we attracted the right clicks, leading to more closed contracts for this lead gen business.

The Strategy: Crafting Success

Here’s how we stitched together our plan:

Conversion Tracking

We implemented conversion tracking immediately after onboarding the client in order to track form fills and phone calls.

Dynamic Search Ads

We introduced these to capture the breadth of search queries relevant to eviction services, making sure no stone was left unturned.

Building Out Search Campaigns

Like finding the perfect keyword recipe, we mixed and matched until we found the concoction that worked just right for the business.

Optimisation Mastery

The devil’s in the details, they say, and we got right down to it with:

  • search term analysis
  • budget optimisation
  • negative query analysis and our secret sauce –
  • custom client scripts for that extra edge in analysis and optimisation.


Looking for a Google Ads Partner?

Thinking about how your business could benefit from a strategy like this? Whether you’re looking to overhaul your Google Ads account or start from scratch, we’re the crew you want on board. Our expertise isn’t just in making the numbers look good; it’s in understanding what makes your business tick and translating that into digital success.

Ready to turn your Google Ads account from a challenge into your biggest asset? Let’s chat. Together, we can plot a course to success that’s tailored just for you.

Here’s to your success story being the next one we tell. Let’s make it happen!

Want real Google Ads results for your business?