How We Helped This Client Bloom Again
CASE STUDY – E-COMMERCE CLIENT LOSING MONEY DURING PEAK PERIODS
When this online florist came to us in July 2024, their Google Ads account was struggling, big time.
Despite investing heavily in Google Ads, their ROAS had dipped well below where it needed to be. And the worst part? They were actually losing money during their biggest sales windows—Valentine’s Day and Mother’s Day.
After burning through a few agencies their goal was clear: Keep ROAS above 800%, especially during peak trade.
The Approach
Fixing the Foundations
We started by fixing the foundations of the account –
- Search term analysis to cut the deadweight
- Budget optimisation to stop overspending on low-intent clicks
- Negative keyword buildout to clean up search traffic
- Our in-house client scripts to spot hidden waste and surface what was actually driving conversions
- Culling poor campaigns that were chewing up budget without driving results
We knew the account had potential. The demand was there. The products were in place. But the structure and targeting just weren’t giving Google what it needed to perform. So we rebuilt the strategy from the ground up.
Segmented Performance Max
The cornerstone was a segmented Performance Max approach. Instead of running everything through one generic campaign, we created multiple campaigns based on product performance. This allowed us to deliver more budget to top performing products and squeeze as much out of them.
Non-Brand Search
Our strategy also supported Performance Max with a non-brand search campaign, built around high performing search terms.. We dug into the account reports to uncover exactly what people were typing when they were converting, then shaped our keyword strategy around that. Then, we continually built out these keywords with additional match types and terms each and every week.
Throughout it all, we combined optimisation with our custom scripts to flag inefficient spend and additional opportunities for growth.
It was this balance — strategic structure, smart targeting, and hands-on optimisation — that made the difference.
The Outcome – ROAS over 800%
The client’s primary goal — a ROAS over 800% — was not only achieved, but exceeded.
More importantly, they scaled revenue significantly across both key sales periods, with lower ad spend and stronger conversion performance.
This wasn’t about chasing trends or quick wins. It was the result of a clear strategy, consistent optimisation, and an account structure built to support profitable growth.
Valentine’s Day 2025 v 2024
Mother’s Day 2025 v 2024
Looking for a Google Ads Partner?
Thinking about how your business could benefit from a strategy like this? Whether you’re looking to overhaul your Google Ads account or start from scratch, we’re the crew you want on board. Our expertise isn’t just in making the numbers look good; it’s in understanding what makes your business tick and translating that into digital success.
Ready to turn your Google Ads account from a challenge into your biggest asset? Let’s chat. Together, we can plot a course to success that’s tailored just for you.
Here’s to your success story being the next one we tell. Let’s make it happen!
