Google Ads Case Studies

When we started working with this service-based client in February 2023, they had a clear goal: scale their business while reducing their Cost Per Acquisition (CPA) to under $100.

At the time, their CPA was over $150, even during their peak season.

Our client had tried working with agencies in the past, but found that either quality leads were unaffordable, or they were affordable, but they weren’t high quality.

They came to us wanting to increase leads within key areas of their business, and build a stable lead generation pipeline for their business.

They wanted to keep their current Cost Per Acquisition (CPA) of $100.

Our client had a strong social presence and loyal customer base but hadn’t cracked Google Ads success yet.

Their mission was clear: scale their ad account while keeping their Return On Ad Spend (ROAS) above 700%. 

This gifting client came to Sunday Digital with a massive problem. Adspend was down 70% year-on-year and as they entered into the busy Christmas season, their campaigns were performing shockingly (to put it bluntly). It was clear to us that this ecommerce biz needed ROAS optimization, fast.

Time was of the essence with this particular account so we could maximise the festive season, which is traditionally their busiest part of the year.

Within the first three weeks of account management revenue increased over 800%, conversions were up 660% and conversion rate from Google Ads clicks was up 45%. (and this had absolutely nothing to do with any Black Friday/Cyber Monday sales).

Our client had years of ad history but no conversion tracking in place, and wanted to scale spend while keeping their Cost Per Acquisition (CPA) under $25.

This story isn’t just about the impressive metrics (though we’re pretty proud of those).

It’s about smart, strategic growth, and how a clear vision, coupled with expert guidance, can lead to outstanding outcomes.