Why you can’t just ‘set and forget’ your Google Ads
A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use [...]
The great thing about Google Ads being so tech-y
A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be [...]
Why Facebook & Instagram can’t be your whole marketing strategy
If I’m being transparent, I use Facebook and Instagram ads quite heavily in my own business. You may even be reading this right now as a result of the marketing [...]