How to look after your Ads once they’re up and running
You’ve cleverly crafted ads based on keywords that you’ve researched for relevance and reach. Your campaign structure and strategy is on point, with ad groups that make sense for your [...]
Why you can’t just ‘set and forget’ your Google Ads
A few years ago now (around 2018, to be precise), Google realised that it needed to be more accessible to the average business. Easier to understand, easier to use [...]
The great thing about Google Ads being so tech-y
A few years ago there was a lot of buzz in the marketing world about this thing called ‘Big Data’. The hype was real. It probably still is to be [...]
