ENROLMENT CLOSES SEPTEMBER 15TH
“I’ve just closed a $10,650 deal”
ROCHELLE — LANAROCSOLUTIONS.COM
You can run Google Ads. But it probably still feels harder than it should.
Whether you’re running Google Ads for clients, for your own business, or inside a marketing team – this will feel familiar.
You can run Google Ads. But it probably still feels heavier than it should.
You know the platform. You understand the levers. But without a defined system underneath it all, something stays slightly unsettled.
You hesitate before bigger restructures. You second-guess scaling decisions. You customise every account differently because there’s no repeatable backend to fall back on.
If you’re a digital marketer already offering Meta, email, or strategy – Google Ads might be the one service you hold slightly less confidently. You offer it, but it’s the one that keeps you reactive instead of structured.
If you’re the one making the call on your own account – or wondering whether you should be – that same friction shows up as second-guessing instead of trusting a process.
That quiet friction has a cost. In your pricing. In your positioning. In the time you spend second-guessing decisions that should be automatic.
Profitable Promotion was built to remove it.
Profitable Promotion is a Google Ads Operating System. Not a course.
It’s not a tactic library. It’s not a template bundle. It’s not a sprint you complete and set aside.
It’s the infrastructure underneath every account you’ll ever manage.
This is what removes guesswork. This is what makes Google Ads predictable. This is what changes how you show up — with clients, in proposals, and inside accounts.
The Core Systems Inside Your Google Ads Operating Model
A Clear Setup Framework
So you’re not clicking buttons hoping something works.
You’ll learn exactly how to structure:
- Search campaigns
- Performance Max
- Brand vs non-brand
With all the bells, whistles and tech bits and bobs that replace guesswork with true competency.
A Structured Optimisation Process
So you know what to check weekly, monthly and quarterly.
Instead of:
“Performance is down –what do I do?”
You’ll have:
- Clear optimisation phases
- Budget control strategies
- Bid strategy frameworks
- Decision trees for scaling or tightening
A decision making filter
So you stop reacting emotionally to performance dips.
Google Ads performance fluctuates.
That’s normal.
Inside, you’ll learn how to:
- Distinguish noise from real issues
- Use budget as a control lever
- Know when to add CPA/ROAS targets (and when to remove them)
- Scale safely
- You’ll move from reactive to strategic.
A scaling strategy
So you can increase spend without sacrificing profitability.
You’ll understand:
- When to expand
- When to maintain
- When to control
- How to move between phases
Because accounts don’t grow linearly.
They move between control → maintenance → expansion – and back again.
And you’ll know what to do in each phase.
These aren’t tactics.
They’re systems you’ll apply across every account you ever manage.
If you’re a digital marketer…
If you’re a digital marketer…
Google Ads is often the quiet weak spot in your service stack.
You “can” run it.
But you don’t always feel solid.
Inside Profitable Promotion, you’ll install:
-
A repeatable onboarding structure
-
A defined optimisation rhythm
-
A rinse-and-repeat backend you can deploy across every client
- The confidence to say “yes” when clients ask for Google Ads.
This is how you move from:
“I also run Google Ads…”
to
“I manage profitable Google Ads accounts.”
And clients feel the difference.
If You’re an Ecommerce or Service-Based Business Owner…
If You’re an Ecommerce or Service-Based Business Owner…
You’re tired of paying retainer fees, feeling at the mercy of agencies and watching spend fluctuate without understanding why.
Inside Profitable Promotion, you’ll learn how to:
-
Interpret performance properly
-
Make strategic budget decisions
-
Control CPA or ROAS
- Scale when profitable and pull back when you need to
So Google Ads becomes a structured revenue channel – not something you “check in” on.
The Support Is What Makes This Different
The Support Is What Makes This Different
Lifetime Access. Structured Onboarding Support.
You get lifetime access to the complete operating system, and all curriculum upgrades.
To help you embed it properly, we include 12 weeks of structured support – so you’re not left figuring it out alone.
You’ll get –
It’s less like a course and more like having agency mentors in your back pocket.
Students consistently tell us this is the difference.
Not just the clarity of the training – but the confidence that comes from having experienced Senior Google Ads Specialists reviewing your decisions in real time.
Once you enrol, you become part of our community for as long as you are running Google Ads.
Our alumni receive a monthly email with all course and Google updates – so you never have to worry about keeping up with platform changes.
As new features are rolled out, we do all the testing for you and update the course accordingly.
“The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding. Thank you for creating it!”
VEE LAWRY
After joining Profitable Promotion, students say they:
The shift isn’t that Google Ads becomes easy. The shift is that you now have a system
“This will be a course that I continue to come back to time and time again. “
The amount of valuable information Kaity provides in her Profitable Promotion is truly outstanding.
She explains everything in detail and in a way that makes sense so you know why you are doing it.
Then she shows you how to maintain your Google Ads with optimising, rather than just set up and leave to run on its own which is what I thought Google ads was initially.
This will be a course that I continue to come back to time and time again. Thank you for creating it!
VEE LAWRY
“Profitable Promotion
is the gold standard.”
Kaity’s Profitable Promotion course is the gold standard when it comes to Google Ads training.
The structure of the course is well thought out, and Kaity guides you step by step through the entire process.
The online support is also fantastic – the team never ceased to amaze me with the level of detail they provided in response to any questions asked.
I totally, TOTALLY recommend it to anyone who is looking to up their game on Google Ads!
LORRI RITCHIE
The Support Is What Makes This Different
How much time this takes
This isn’t something you finish in a weekend. Most students spend two to three hours a week working through the system and applying it inside their own account, with heavier weeks around the initial build.
Because access is lifetime, there’s no penalty for moving slower. If a busy stretch means you step away for a few weeks, the content and your progress are still there when you come back.
Is this the right level for you?
Profitable Promotion is built for two starting points: people who are new to Google Ads and want to build the right foundations from day one, and people who already run ads but have never had a defined system underneath the work.
If you’ve been managing accounts for a while, the early modules will move quickly – the value sits in Modules 4 to 7, where the optimisation, budget and scaling frameworks live. If you’re newer, Modules 1 to 3 build the foundation everything else depends on.
These modules don’t just teach you Google Ads.
They build your operating system layer by layer – from foundations, to tech, to optimisation, to scaling.
Google Ads Overview
Build a rock-solid Google Ads foundation, plus get an overview of some of the big ideas that’ll make this experience pain-free and fun.
Put an end to constant disappointment and Google Ads frustration. Let’s crunch your numbers and set some realistic expectations of your ad account.
In Module 1, you’ll learn:
Plus these time saving resources:
Training inside –
Connecting the Tech
Ugh. Tech. What a nightmare.
Let’s shine a light on the monster under the bed so you can actually see it’s just a pile of dusty old socks.
In this module we’ll walk you through how to exactly set up the (not scary anymore) techy bits and bobs to implement your profitable Google Ads strategy.
In Module 2, you’ll learn:
Plus these time saving resources:
Training inside –
Optimisation
AKA the key to transforming your ad account from ho-hum to a flat-chat money maker.
Setting up your ad account is half the battle (which you’ll conquer with the toolset above).
The real success comes when you commit to optimising your account weekly and tweaking your account based on real-time data – and not just throwing something against the wall and hoping that it’ll stick.
In Module 7, you’ll learn:
Plus these time saving resources:
Training inside –
These modules don’t just teach you Google Ads.
They build your operating system layer by layer – from foundations, to tech, to optimisation, to scaling.
These modules don’t just teach you Google Ads.
They build your operating system layer by layer – from foundations, to tech, to optimisation, to scaling.
“Best money I have spent on my business”
I absolutely recommend this course. It has been the best money I have spent on my business and worth every minute of my time.
Even if you don’t intend to manage Google Ads yourself, it will arm you with all the right information to know whether your agency has set up your account appropriately and are handling your ads correctly.
And for those who want to manage their ads internally – enjoy the ride!
NICOLE — IVADORE.COM.AU
“My account is still going so well. I have to turn it off at times as we just can’t keep up!”
I have increased sales, maintained profitability and driven more traffic to my website than ever before. Never in my wildest dreams did I think that I would ever manage to understand the beast that is Google Ads.
Kaity has given me the skills and confidence to manage my own profitable ads account. The learning is paced appropriately and plenty of resources and tools are provided that I can continue to use after the course is completed.
They somehow manage to make the difficult techy stuff easy. An added bonus is that Kaity and the team are possibly the nicest people ever. Nothing is too much trouble and they genuinely care about helping everyone’s business.
My account is still going so well. I have to turn it off at times as we just can’t keep up!
KATE — SENIORSTYLE.COM.AU
Whether you’re just starting out or have been running ads for a while, Profitable Promotion will help you get better results from your Google Ads – guaranteed
14-DAY GUARANTEE
We genuinely want this to be a good fit for you.
If you log in, work through the first module, complete the implementation steps, and don’t feel it’s right for you — just email us within 14 days for a full refund.
Program inclusions –
Private Facebook Group
Snag an invite to our exclusive Facebook group where me and my team answer all questions within 24 hours.
We’ll be your Google-y sidekicks helping you to become unstuck for the next 12 weeks.
Weekly Coaching Calls
These calls are held every Thursday at 10am or 7am Melbourne time (AEST until 4th October, then AEDT from 4th October) and are recorded so you can catch up with the replays if you can’t attend live.
Personalised Keyword Reviews
Don’t make the common mistakes that most ad accounts make – using keywords that are too broad or too specific! Become the Goldilocks of keyword research and pick keywords that are “just right” for your business.
During the 12 weeks we’ll be around to give you real-time feedback on the keywords you’re thinking of targeting before you decide to start spending money.
MEET YOUR TEACHER
Hi, I’m Kaity.
Google Ads expert, teacher, systems lover and numbers nerd.
Also, Founder of Sunday Digital and Head Trainer at kaitygriffin.com
I’m here to help you cut through the tricky tech so you can create seriously profitable Google Ads. And I’m here to change the industry for the better.
I’ve used Google Ads to create skyrocketing sales for my own e-commerce business—and for top-notch brands like Showpo, Swimwear Galore and Brian Tracy.
I built this system because I was tired of seeing smart marketers feel unsure inside Google Ads.
“Definitely worth every penny I have spent”
I’m in the digital marketing field and this course was a great refresher and addition to my skills. I’m more confident than ever with Google Ads. Definitely worth every penny I have spent.
JOANNE — DIGITAL MARKETER
You can’t afford to operate without a system.
You can’t afford to operate without a system.
Without a system, Google Ads will always feel reactive.
With one, it becomes predictable.
You:
- Know exactly what to look at each week
- Understand which lever to pull (and why)
- Walk into client calls calm and clear
- Diagnose problems without panic
If you’re a digital marketer, this changes your ceiling:
This isn’t about “adding another platform.”
It’s about installing the operating layer that makes everything else stronger.
More questions?
We love the inquisitive type 😉
Ready to swipe our system?
Full Payment
$2000
4 payments of
Mark-up free 4 and 8 payment plans available
$500
$2000
8 payments of
$250
All prices in USD.
Payment option is selected after clicking the ‘Join Now’ button.
Here’s a reminder of all the Google-y goodies you get inside Profitable Promotion
- Lifetime access to the Profitable Promotion portal- all the videos, training modules, downloads, templates and everything inside
- Lifetime content upgrades- updates to training and new content to keep up with Google Ads ongoing changes
- 12 weeks of hands-on support- with options to extend or get more help down the line if and when you need it
- Personalised keyword reviews- with advice on what to target to get the most bang for your buck
Still wondering what Profitable Promotion can do for you? Hear it directly from past students…
Still wondering what Profitable Promotion can do for you? Hear it directly from past students…
“The power of Google is unbelievable and it has grown my business more than I could have imagined”
Kaity’s course is absolutely amazing. I tried to learn google ads on my own and failed miserably. When I found Kaity and her google ads course, I was over the moon.
Her style of teaching is fantastic. It’s the perfect pace.
From the very beginning I knew this course would be great. I learnt how to set up multiple ads, change the ads if I need to, how to track the ads performance – everything.
Having Kaity and her team as a backup every week (course calls and fb group) was fantastic. No question was too much for them, they answered every question I had and they were so patient and polite to any question asked.
It’s so satisfying to navigate around Google Ads and to be able to understand everything.
I am recommending this course to anyone who owns a business. The power of Google is unbelievable and it has grown my business more than I could have imagined.
Thanks so much Kaity for your amazing course!!
MARTHA – TRULYAMOR.COM.AU
“Such a comprehensive and systematic approach”
Thank you Kaity. The content & resources provided are exceptional. Such a comprehensive and systematic approach to learning that is of benefit to not only to Google Ads newbies but also those wishing to upskill existing knowledge.
The support provided by yourself and the team has been outstanding. Well done on simplifying a complex topic!
KATHY — HOSTLOCAL.COM.AU
“I now feel confident to run my e-commerce store Google Ads”
I signed up for Profitable Promotion after trying to teach myself Google Ads using YouTube videos and blog posts. I was in way over my head!
When I joined Kaity’s free 5-day boot camp previous to the start of the course, I knew I was in the right place!
She takes you though things step by step (with no step skipped!) and I have learned so much and now feel confident to run my ecommerce store google ads. Her weekly coaching calls were invaluable.
I highly recommend this course to anyone who needs to learn Google Ads from the ground up!
ANDREA — CARAKEEPSAKES.COM
“I truly am thrilled that I made the investment in your course because I really do think it is the best that is available.”
I just wanted to say a huge THANK YOU for the amazing course. Wow! I have just learnt so much.
I just received a lead from a tiny campaign and let’s just say if that lead converts… it’ll cover a few years of my salary.
My passion for Google Ads has resparked ridiculously! I’m writing this email from the library, where I have just met with a lady who I am helping set up some ads for her ecommerce store. I seriously LOVE the ecommerce side of Google Ads. I could sit here all night and do this however my stomach is rumbling and my eyes are tired.
I truly am thrilled that I made the investment in your course because I really do think it is the best that is available.
LILY — SHEDIGITALMARKETING.COM
“I don’t know how people can get a grip on this stuff without a degree”
I just wanted to say thankyou for the support through the course! I probably didn’t realise how crazy and mind blowing the whole Google world is.
I found the course incredibly helpful and really I don’t know how people can get a grip on this stuff without doing a degree on it. So I suppose this is the closest thing to that 🙂
Once again, thanks a million! It’s been great, it has also been really nice to actually talk in person with you both rather than just signing up to email downloads and then being sent a bunch of stuff for the rest of my life ha ha.
NICOLE BODY — WELLOH.COM.AU
“Broken down into bite sized chunks”
Kaity’s Google Ads course was fantastic – really well put together and easy to understand. There is a lot of tech stuff that can easily become overwhelming, however, she really breaks it down into bite-sized chunks, which are easy to work through.
STAN ZASLAVSKY