E-Commerce Growth Strategy For Scaling Ads

CASE STUDY – JEWELLERY CLIENT

Our client had a strong social presence and loyal customer base but hadn’t cracked Google Ads success yet.

Their mission was clear: scale their ad account while keeping their Return On Ad Spend (ROAS) above 700%. 

Read on to hear all the juicy details of how we applied our e-commerce growth strategy to exceed targets!

Desk and vase with orange flowers - e-commerce ROAS optimisation

REVENUE

$1.5M

↑ 642%

CONVERSIONS

12799

↑ 488%

ROAS

1348%

↑ 124%

Performance Max Campaigns

We analysed the entire product feed to see individual product performance and then turned this analysis into a segmented campaign strategy. 

We built out four additional campaigns, each targeting a unique set of products so that we could assign more budget to top performing products, steering Google in the right direction. 

Search Campaigns

We combed through past search term reports and identified keywords and search terms that were already converting. We then extracted these, added more match types and continually built and refined our keyword set.

Regular Optimisation

The secret sauce to cracking Google Ads is analysis, optimisation, rinse and repeat. We honed in on search term analysis, continually shifted budget towards the top performing campaigns and regularly added negative keywords. 

The foundational, day in day out elements of account management and knowing how to interpret data to make informed optimisation decisions is what separates good accounts from great accounts.

Bespoke Automation

We have custom client scripts that we develop for our portfolio of clients (and they’re not available anywhere else!) These scripts give us a swiss army knife approach to optimisation, allowing us to pull one of many different levers in order to improve performance. 

Here’s some of the notable results from our optimisation strategy:

  • Ad spend up 231% – a testament to our bold investment in growth

  • Conversions up 488%

  • Revenue up 642%

  • ROAS up 124%

The Bigger Picture: Beyond The Numbers

What this story highlights isn’t just our ability to crunch numbers and push boundaries; it’s about understanding the art and science behind Google Ads. 

Our client’s goal of maintaining a ROAS above 700%, while ambitiously scaling their ad spend and revenue, wasn’t just met; it was exceeded with flying colours.

Ready to grab hold of our e-commerce growth strategy and shatter those digital ceilings? Let’s chat. Together, we’ll turn your goals into your reality.

Here’s to your success story being the next one we tell. Let’s make it happen!

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